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Job description
What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity Future Forward Multistakeholder Mindful and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.
About the Team
The Circle Digital Assets Product Marketing Management (PMM) team shapes and brings to market digital asset solutions that meet the evolving needs of customers and partners globally. The team partners cross-functionally to refine offerings based on market insights emerging opportunities and strategic partnerships.
The team owns positioning and go-to-market strategy for products including USDC EURC USYC Circle Mint and emerging digital asset services while supporting the expansion of Circle's global banking network. Through data-driven decision-making and strong market insight the team drives adoption and strengthens Circle's leadership in digital asset solutions.
What you'll be responsible for
You will lead product marketing for Circle's Digital Assets product pillar defining how our products are positioned launched and adopted globally. You will partner closely with Product Business Development and Marketing to shape go-to-market strategy influence product direction and deliver high-impact launches. This role requires both strategic thinking and hands-on execution translating complex financial and blockchain concepts into clear compelling narratives that resonate with customers and drive measurable business outcomes.
What you'll work on
- Define and execute end-to-end go-to-market strategies for digital asset products from market validation through launch and post-launch optimization
- Develop clear differentiated positioning and messaging that articulates the value of Circle's digital asset solutions across key customer segments
- Partner with Product to influence roadmap priorities using customer insights competitive intelligence and market trends
- Lead global product launches coordinating cross-functional teams to ensure successful execution and adoption
- Build sales and partner enablement materials including training narratives and customer-facing content to drive revenue and usage
- Own competitive intelligence efforts delivering actionable insights that inform strategy and strengthen market differentiation
- Drive strategic cross-functional initiatives that expand Circle's digital asset ecosystem and accelerate growth across products and markets
What you'll bring to Circle
- 8+ years of product marketing experience including ownership of go-to-market strategy product launches and positioning
- Experience in fintech payments crypto or financial services with strong understanding of market dynamics and customer needs
- Proven ability to translate complex technical concepts into clear compelling customer-facing narratives
- Demonstrated success influencing cross-functional stakeholders and driving alignment across Product Marketing and Business teams
- Strong analytical skills with experience using data to inform strategy positioning and go-to-market decisions
- Experience leading large ambiguous projects with high ownership and accountability
Preferred Requirements
- Experience in crypto or blockchain ecosystems including stablecoins digital assets or payments infrastructure
- Familiarity with institutional financial products trading treasury or liquidity management solutions
- Experience working in high-growth or rapidly evolving environments with global product launches
Circle is on a mission to create an inclusive financial future with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors including but not limited to: relevant experience skill set qualifications and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $185000 - $237500
We are an equal opportunity employer. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status or any other protected status required by the laws in the locations where we hire. Additionally Circle participates in the E-Verify Program in certain locations as required by law.
Should you require accommodations or assistance in our interview process because of a disability please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
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What We Do
Circle (NYSE: CRCL) is a global internet financial platform company powering the foundation of an open borderless and programmable economy. Circle connects financial institutions enterprises and developers to the next generation of the internet financial system through digital assets such as USDC Circle Payments Network for global money movement and Arc an enterprise-grade blockchain designed to become the Economic OS for the internet. Supporting trillions of dollars in economic activity and serving hundreds of millions of users worldwide Circle enables value to move with the speed security and transparency of the internet. Circle is committed to visibility and stability in everything we do. As we grow as an organization we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity Future Forward Multistakeholder Mindful and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.
Why Work With Us
Our employees are treated as people first with a real purpose for being here. Circle has created an environment where people can thrive grow be challenged and constantly build on their career. It's this same environment that draws competitive strength from within our employee base.
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