Product Manager RethinkBH

About RethinkFirst 

RethinkFirst builds technology that helps people thrive across behavioral health education caregiving workplace wellbeing and human services. Through RethinkBH RethinkCare and RethinkEd we support a wide range of users including clinicians educators caregivers employers administrators families and learners. 

Our products solve meaningful complex human-centered problems. We believe great design can bring clarity to complexity help users feel confident in moments that matter and support better outcomes across care education and wellbeing. 

Job Summary 
The Product Management function at RethinkBH focuses on delivering meaningful user-centric products that help patients and ABA practices by improving workflows communication and treatment outcomes. 

Product Managers drive product vision strategy metrics roadmaps and prioritized backlogs. The Product Manager is at the center of where users business product design analytics and engineering meet.  The product manager is expected to heavily leverage AI tools to build user experiences for user review and handoff to engineering. 
 

Key Responsibilities 

Product Strategy & AI Innovation 

• Define and drive product vision roadmap and positioning  

• Identify and prioritize AI/ML opportunities to solve clinical and operational needs  

• Build business cases grounded in ROI data insights and AI-driven value creation  

• Stay ahead of market trends especially in AI digital health and ABA solutions  

• Leverage AI tools (e.g. prototyping copilots) to rapidly design and validate user experiences  

Customer & Insights 

• Deeply understand user personas and workflows across clinical and business contexts  

• Use qualitative + quantitative data (incl. AI-driven analytics) to uncover insights  

• Continuously gather stakeholder feedback to inform product direction and adoption  

Execution & Delivery 

• Own end-to-end product lifecycle from discovery to launch and iteration  

• Translate strategy into epics features and prioritized backlogs for Agile teams  

• Partner with design and engineering to deliver high-quality scalable solutions  

• Use AI-assisted workflows to accelerate development testing and iteration  

• Align stakeholders manage dependencies and drive timely delivery  

Performance & Growth 

• Define and track success metrics; use data to optimize product performance  

• Monitor adoption utilization and outcomes; iterate using experimentation (A/B testing rapid prototyping)  

• Own product P&L and ensure sustainable growth and impact 

Qualifications 

• Track record of successfully owning and improving a product with growth numbers to support product adoption 

• Ability to travel occasionally as needed 

• Experience in APIs (FHIR and HL-7 if possible) 

• Background in developing Healthcare Practice Management and EMR solutions 

• ABA Experience strongly preferred 

Why Join RethinkFirst 

This is an opportunity to design products that support meaningful outcomes across care education wellness and human services. You’ll work on complex problems that affect real people collaborate with teams across multiple product lines and help shape experiences used by professionals families caregivers educators and organizations. 

We’re looking for someone who wants to build learn collaborate and make a visible impact. If you’re excited by meaningful work complex product challenges modern design tools and the opportunity to use AI to prototype faster communicate better and help teams move from uncertainty to clarity we’d love to meet you. 

What We Do

Rethink aims to provide families educators and behavior healthcare providers affordable best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support best-practice tools and research-based content via technology to all market segments reaching more children with special needs than any other solution. Our platform supports curriculum planning professional development parent training and tracking of student progress. Through video and online tools we bring to life best practice teaching treatment and intervention strategies that help educators parents and clinicians personalize instruction for every child. The Rethink program is currently being used by employers the US Department of Defense Managed Care Medicaid federal state and social service agencies public school districts and families nation- and worldwide.

Why Work With Us

Together we’re a team of passionate talented and motivated people working every day to help others live healthier happier and more productive lives. Individually we’re an incredibly diverse group of people who respect each other celebrate our differences and unique talents and enjoy meeting new friends and colleagues along the way.

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