Product Marketing Lead

What you'll do:

• Serve as the in-house expert on our market and customers by conducting competitive research market analysis ICP development and win/loss analysis.
• Lead Marketing’s go-to-market strategy for product launches and major feature releases including positioning messaging value propositions and integrated campaign plans.
• Deliver a consistent cadence of high-quality product content (articles reports case studies etc.) to support Demand Generation and Brand & Comms.
• Translate product capabilities into clear compelling value for commercial teams through close collaboration with Product Engineering Sales and Customer Success.
• Create and deliver enablement assets—including playbooks one-pagers decks and battle cards—to support Sales and Customer Success effectiveness.
• Drive product-led growth initiatives that increase adoption and expansion among existing customers.
• Collaborate closely with cross-functional teams across Marketing Product Sales Customer Success Events and Marketing Operations to ensure seamless execution of product marketing initiatives.

AI Focused Impact:

• Integrate AI-driven insights tools and workflows into product marketing to elevate messaging targeting and adoption.
• Partner with Product Data Science and Engineering to translate AI-powered capabilities into clear differentiated customer value propositions.
• Apply generative AI predictive analytics and automation to enhance content development competitive intelligence and audience segmentation.
• Build AI-enabled enablement and training materials that help Sales and Customer Success confidently communicate the value of DISQO’s AI-enhanced products.
• Champion responsible high-impact AI adoption across Marketing—identifying scalable opportunities to improve efficiency experimentation and go-to-market performance.

What you bring to the role:

7+ years of B2B product marketing experience in a high-growth fast-paced startup/scale-up environment.
Proven success partnering with Product Management Sales Customer Success and Revenue Operations in a multi-product organization.
Experience driving integrated marketing plans differentiated messaging and product growth across enterprise and product-led growth motions.
Demonstrated ability to produce content that drives demand generation market awareness and SEO performance.
Deep experience leading product launches developing positioning and messaging and creating sales and marketing collateral.
Strong analytical skills with the ability to translate data into insights that inform strategy and validate messaging.
Exceptional storytelling skills and a track record of enabling teams to deliver compelling product narratives.
Clear history of enabling sales teams to meet and exceed their goals.
Strong leadership presence with the ability to influence stakeholders foster collaboration and drive results across teams.
Excellent communication planning and interpersonal skills.
Comfort operating in ambiguity with a creative critical-thinking mindset.
Experience in adtech marketing measurement or programmatic media.

What We Do

DISQO’s mission is to build the world’s most trusted ad measurement platform that fuels brand growth. The world’s largest brands agencies and media companies trust DISQO for expert insight and AI-driven intelligence about their advertising performance across all platforms. We capture people’s sentiments and journeys connecting them with the brands they value and the media they consume. With this identity-based approach brands gain more accurate and authentic insight so they can create more meaningful interactions. Founded in 2015 and headquartered in Los Angeles DISQO is recognized as a hyper-growth tech startup and one of the best places to work in the US with more than 270 team members globally. Follow @DISQO on LinkedIn and Twitter/X.

Why Work With Us

At DISQO we don’t just hire talent—we champion it. We unlock potential fuel growth and raise the bar. Our culture thrives on curiosity creativity and courage. Respect is non-negotiable collaboration is instinctive and impact is expected. Here you grow lead and redefine what’s possible.

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