Product Marketing Manager

About Swirlds Labs:

We are a fast-growing company built around a revolutionary technology — the hashgraph consensus algorithm. Hedera Hashgraph is well-suited to become the world’s first mass-adopted distributed public ledger because it is blazing fast, highly secure, and ensures fairness. We are on a mission to create a trusted and empowered digital future for everyone; a cyberspace where you work, play, buy, sell, create, and engage socially; where you have safety and privacy in your digital communities; where you feel confident when interacting with others; where you own and control your information. Join us and say, “Hello future.”

About the role:

We are seeking a Product Marketing Manager with a deep understanding of the web3 ecosystem, and who is passionate about propelling our products to success within this evolving space. This role demands the strong ability to craft compelling narratives and execute marketing strategies that resonate strongly with developers and enterprises navigating the web3 realm. Responsibilities will include the need to differentiate our offerings in a competitive market, spearhead the launch of marketing campaigns and products, create and promote case studies, and develop other essential marketing collateral. Leveraging your understanding of web3, you'll craft approaches that effectively engage our core audience and showcase the unique value of our products to developers and enterprises alike. Through collaboration with cross-functional teams and analysis of market trends, this role is instrumental in positioning Hedera as a pioneering force in distributed ledger technology.

You may find yourself doing all of the following:

• Developing a deep knowledge of Hedera products, focusing on their benefits and applications within the web3 ecosystem
• Creating and executing marketing strategies that highlight our technological advantages and align with our brand ethos
• Working closely with cross-functional teams, including design, product, engineering, developer advocates, and business development, to promote our products and ecosystem effectively
• Translating complex technical details into benefits understandable by both technical and non-technical users
• Monitoring and analyzing market trends to position our products strategically
• Crafting compelling marketing content across various channels, including digital, social media, case studies, and events, tailored to the web3 community
• Evaluating the effectiveness of marketing strategies and campaigns using relevant KPIs and feedback from customers and community members

Qualification Requirements:

• At least 3 years of marketing experience, with a focus on developers in the web3 space
• Demonstrated experience working within a developer community and a strong understanding of the technical aspects of the web3 ecosystem
• Proven ability to craft and implement effective marketing strategies and to communicate complex technical concepts clearly
• Strong analytical skills to assess marketing effectiveness and optimize strategies
• Excellent communication and collaboration skills, capable of working effectively across different teams and external partners

Other skills that are great to bring with you but that we can help you develop:

• Bachelor’s Degree in Marketing, Communications, or a related field
• Previous experience of working closely with Product/Engineering teams
• Leadership qualities and experience
• Development experience