Product Marketing Specialist

At G-P, our mission is to break down barriers to global business, enabling opportunities for everyone, everywhere. With remote-first and diverse teams all around the world, our people are the key to achieving this mission. That’s why we trust our Dream Team members with the flexibility and autonomy to do their best and most innovative work, encourage and support their personal growth and career development, and believe in recognition for a job well done.

The work you’ll be a part of here will have a positive impact on people and their work/life possibilities around the world. Our industry-leading SaaS-based Global Employment Platform™ enables our customers to expand and grow into 180+ countries, creating more opportunities for global success – without requiring entity or subsidiary setup. Beyond the power of our platform, we never forget that behind every hire is a human being. And that brings us to you.

Beyond a competitive compensation and benefits package, what we offer to all employees is the clear and simple promise of Opportunity Made Possible. Come expand your skills in new ways and experience the thrill of impacting the way the world works, today and in the future.

We are looking for a Product Marketing Specialist in Ireland to join our fantastic global team!

About the position:  

The Product Marketing Specialist (Competitive Intelligence) will be responsible for the collection, analysis, and dissemination of competitive intelligence across the global organization. This role reports to the Manager, Product Marketing - Insights.  This is a high impact role that will build competitive intelligence capabilities, and work cross-functionally to inform our positioning, product roadmap, and go to market strategies. You’ll be part of a team that sits at the intersection of marketing, product, sales, operations, competitors, and the market.  

What you can expect to do:  

• Be the subject matter expert on the competitors in our industry by monitoring changes within the market through new entrants, competitive product launches, sales and marketing campaigns, pricing updates, etc.   
• Educate various internal audiences on changes within the market through formal notification cadences, live trainings, and feeding information through informal communication channels. 

• Manage a comprehensive competitive intelligence program including research and education of various stakeholders but not limited to win/loss, opportunity analysis, primary and secondary research.  
• Serve as a key resource for sales including deal by deal support, what you need to know communication, creative positioning, and changes within the market.  
• Collaborate with product management and user experience teams in the development of the product roadmap to research competitive differentiation in our products and maximize revenue opportunities.   
• Work with internal enablement groups to develop competitive analysis tools and resources.  

What we’re looking for:  

• A Bachelor’s Degree or equivalent  
• min 3 years of B2B marketing, B2B SaaS product marketing focus
• Experience with a SaaS software company a requirement
• Strategic thinker focused on how to win targeted segments with competitive messaging and assets. 
• An understanding of branding/messaging, product marketing, and product management.
• Strong communication, presentation and interpersonal skills with the expertise to speak with executive leaders regularly.
• Solid qualitative and quantitative analytical skills - the more that you can inform your thinking with data the better.
• Working knowledge of product marketing tools including Salesforce, Highspot and Crayon is nice to have.
• An entrepreneurial spirit, passionate about what you do, enthusiastic, self-motivated with a strong work ethic. 

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the National Vetting Bureau (Children and Vulnerable Persons) Act 2012, the Private Security Services Act 2004, and the Criminal Justice (Spent Convictions and Certain Disclosures) Act 2016.   

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