Product Marketing Specialist

What we’re looking for

Golden Software is seeking a highly organized meticulous and execution-focused Product Marketing Specialist to be the engine behind our go-to-market (GTM) campaigns and customer acquisition efforts.

This is a hands-on specialist role. You turn strategy into flawless execution — ensuring our content campaigns and product messaging are delivered on time on brand and with measurable impact across the entire customer lifecycle.

If you take pride in operational excellence love mastering marketing tools and enjoy translating complex products into clear compelling value for customers this role is for you.

Skills & Responsibilities:

You have the skills to excel in this role if you…

• Have exceptional written and visual communication skills
• Are highly detail-oriented and hold yourself to a high execution standard
• Thrive in a self-directed remote environment with high ownership
• Enjoy turning strategy into concrete deliverables and campaigns
• Are technically curious and able to quickly learn complex products
• Can manage multiple initiatives without losing momentum or quality
• Are eager to collaborate cross-functionally with Product Sales and Customer Success

Tools & experience:

• Experience executing product marketing lifecycle marketing or GTM campaigns
• Strong technical fluency across marketing CRM and collaboration systems (HubSpot Jira Confluence CMS platforms analytics tools).
• Experience with visual asset production
• Strong working knowledge of Google Workspace (Docs Sheets Slides)
• Familiarity with technical scientific or data-driven products is a strong plus

What you’ll do

As our Product Marketing Specialist you will focus on the tactical delivery and maintenance of all product-related marketing assets across the entire customer journey.

You will succeed in this role by…

• Improving product adoption and customer engagement through high-quality marketing
• Ensuring marketing material for product launches is smooth aligned and impactful across all teams
• Synthesizing complex product features into clear value propositions and messaging pillars (the foundational “why” and “so what”) that enable Marketing and CS to create high-impact emails social content and blogs

Feature Adoption & Success:

• Execute post-sale lifecycle marketing (onboarding integration retention campaigns)
• Create and optimize in-app messaging and Customer Success communications
• Partner with Product and Customer Success to align adoption strategies
• Monitor campaign and adoption performance and recommend improvements

Go-to-Market (GTM) Execution:

• Deliver launch content that supports both new sales and up-sell opportunities
• Coordinate cross-functional launch readiness and communication
• Produce and finalize launch assets (graphics short-form video animations)
• Conduct competitive research to inform messaging and positioning
• Support long-tail adoption and lead-generation campaigns

Content Product & Messaging:

• Produce and optimize marketing content across channels including short-form video animations technical white papers etc.
• Conduct regular personal interviews with users and stakeholders
• Develop deep product and customer understanding to inform messaging
• Support Product Discovery by testing and validating messaging early
• Apply strong visualization and design principles to communicate value clearly

Asset Management & Operations:

• Maintain and organize the marketing content and digital asset library
• Enforce naming conventions and conduct regular content audits
• Make it easy for Sales Marketing and Customer Success to access and use the right assets

The salary range for the Product Marketing Specialist role is $60k-$100k depending on experience skills and qualifications. We are committed to providing a competitive compensation package that reflects the value this role brings to the business.

This is a full-time remote position with optional team events held in Colorado a couple of times per year. Travel for in-person team and company meetings is required 1–4 times per year.

***You must be a US citizen or resident to apply. No sponsorships.

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We’re a small team and a real human reviews every application. Following the instructions below helps us ensure we don’t miss yours.

To apply please send your resume to [email protected] with the subject line “I’m your Product Marketing guru!” and include

1) two things about this position that excite you and

2) how your experience and skills align with the job requirements.

What We Do

Founded in 1983 Golden Software is a leading provider of scientific graphics software specializing in the development of software that transforms both simple and complex data into understandable visual tools such as maps graphs and models. The company is trusted across the globe by industry leaders in a wealth of specialties due to the dynamic and dependable performance of its many products. Golden Software strives to create an ideal user experience by striking the perfect balance between powerful functionality and intuitive ease of use. The creators of Golden Software think like scientists and engineers whereas other software products focus on business users - a unique mindset which provides users with an unrivaled customer support experience. The scientific visualization software we develop sell and support is used by individuals in environmental consulting oil and gas exploration and extraction engineering applied science business education and government across the globe. The customer is at the heart of all of our conversations and this is the reason we have the best reputation in the industry for high quality user-friendly software with superior customer support. We focus on continual improvement of self and company and believe the only mistakes in life are those where nothing is learned. We are an open-minded group of individuals that focus on results which enables our life-friendly and flexible work environment. We take pride in what we do approach all that we do with intention and we don't take ourselves too seriously. Golden Software offers four products: Surfer for contour and 3D surface mapping Voxler for 3D data visualization Grapher for 2D and 3D graphing and Strater for well log and borehole plotting

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