Senior Analyst, Paid Social & Programm

Title: Senior Analyst, Paid Social & Programmatic

Location: New York United States

Job Description:

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

By catering to both consumers and enterprises, we’re powering a new, open entertainment ecosystem where fans have effortless access to experiences, and teams, venues, and shows have seamless access to their audiences. Because everyone should expect more from ticketing.

As a Sr. Analyst on the Paid Social and Programmatic team, you’ll play an integral role in establishing a multi-million dollar marketing channel that has a direct impact on SeatGeek’s overall user & revenue growth.

You will use both sides of your brain to develop innovative growth marketing strategies in collaboration with marketing analysts, product managers & data scientists; and you will demonstrate the value of these strategies through data-based analysis and a rigorous, fact-based approach. You’ll report to our Growth Marketing Director, Social & Programmatic.

What you’ll do

• Use a rigorous analytical approach to evaluate the performance of our programmatic activity and make strategic recommendations
• Manage and report on day-to-day performance to ensure that we are spending efficiently and responsibly
• Develop & execute experiments & A/B tests that evolve our targeting, creative, copy, and landing page strategies
• Perform ad hoc analysis to diagnose performance
• Manage relationships with external advertising partners
• Collaborate with internal stakeholders (Creative, Analytics, Product) to align our marketing strategies with enterprise-wide initiatives
• Be scrappy, gritty, and endlessly curious. You love experimenting and learning. You thrive in high-tempo environments with quick iteration cycles. You’re impact-driven and will grind away at a problem until you get what you want

What you have

• Bachelor’s degree
• 3+ years of hands-on experience running Performance advertising programs on Facebook, TikTok, and DSPs/programmatic buying platforms
• Analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large sets of data
• Strong verbal and written communication skills–you are at ease describing complex strategies and approaches to various audiences within an organization, from the C-Suite to entry-level analysts
• Strong data analysis toolbox, including experience with Excel and Looker (or other BI tools)

Perks

• Equity stake
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of paid family leave
• 401(k) matching program
• Health, vision, dental, and life insurance
• Up to $25k towards family building services
• $500 per year for wellness expenses
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
• $120 per month to spend on tickets to live events
• Annual subscription to Spotify, Apple Music, or Amazon music

The salary range for this role is $74,000 – $113,000. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings.