Senior Associate UX Product Designer

• Full-time
• Based in New York City
• Hybrid | Onsite 3x/week (Tues-Thurs)
• Marketing Product & Design

• Lead design pod focused on the NYL360 experience; set clear goals priorities and quality standards.
• Partner with Product Managers and Engineers to shape the roadmap and sprint plans (discovery design spikes refinement sprint planning and retros).
• Translate customer and business problems into clear experience outcomes user stories and acceptance criteria.
• Deliver designs ahead of development: flows wireframes high-fidelity UI prototypes and detailed specs for build and QA.
• Support teams through build: respond quickly to questions review implementations and drive design QA to ensure we ship what we intended.

• Own core NYL360 workflows and moments that matter (e.g. landing/home experiences navigation and search client and policy views task-based servicing forms and document flows notifications status/confirmation states and error/recovery).
• Design for clarity and trust in complex regulated flows: clear information hierarchy plain language and transparent next steps.
• Balance usability efficiency accessibility and compliance without compromising the customer experience.
• Partner with Content Strategy Legal/Compliance and Accessibility to ensure designs are accurate inclusive and production-ready.

• Partner with Research and Analytics to identify friction points and opportunities (task abandonment time-to-complete error rates rework and support/call drivers).
• Plan and run usability tests concept tests and iterative evaluations; translate findings into prioritized improvements.
• Define experience success metrics for NYL360 and track outcomes after launch (e.g. task success rate time-to-complete adoption/engagement self-service rates and user satisfaction).

• Identify high-value opportunities for AI assistance within NYL360 workflows (e.g. intelligent search summarizing information drafting communications next-best actions and guided task completion).
• Partner with Data Science/ML Engineering Product and Compliance to translate model capabilities and constraints into experiences that are safe usable and production-ready.
• Design human-in-the-loop patterns and guardrails (clear review/edit steps confirmation moments fallback paths and error handling) so users stay in control.
• Help define how we evaluate and improve AI experiences (e.g. usefulness accuracy adoption time saved error/rework rates) and iterate based on research telemetry and feedback.
• Design for transparency and trust in a regulated environment: set the right expectations communicate uncertainty and protect sensitive data.

• Run healthy design critiques and create a culture of fast feedback and shared ownership.
• Coach designers on interaction design visual design information hierarchy and storytelling; support career growth through regular 1:1s and actionable feedback.
• Partner with Design Ops and the Design System team to use and improve shared components patterns and documentation that power NYL360 journeys and workflows including AI interaction patterns where relevant.

• 6+ years of digital product design experience with a track record of shipping high-quality experiences.
• 2+ years leading or mentoring designers (formal people management team lead or player/coach roles).
• Strong experience designing complex workflow-driven products (dashboards portals servicing experiences forms/documents) and/or customer self-service experiences.
• Experience working closely with engineers in an agile sprint environment; comfortable moving from discovery to delivery.

• Strong command of human-centered design interaction design visual design and UX writing collaboration.
• Comfortable using qualitative + quantitative inputs to make decisions and prioritize work.
• Strong facilitation and communication skills; able to align cross-functional partners and present work to senior stakeholders.
• Proficiency with Figma (and modern prototyping tools) and collaborative whiteboarding tools (e.g. FigJam Miro).
• Solid understanding of accessibility standards (WCAG) and inclusive design practices.
• Experience designing AI-powered or automation features (e.g. recommendations assistive copilots or intelligent tooling) that improve real workflows.
• Comfortable partnering with Data/ML and Engineering to shape prompts inputs/outputs and UX patterns that account for model limitations and edge cases.
• Familiarity with Responsible AI and privacy-by-design practices (transparency user control and protecting sensitive customer data).

• Bachelor's degree in a relevant field (e.g. Design Interaction Design Fine Arts HCI) or equivalent practical experience.

• Experience in life insurance financial services or other highly regulated environments.
• Experience partnering with Legal/Compliance and working through content disclosure and governance reviews.
• Experience with experimentation (A/B testing) personalization and optimization of key journeys (adoption task completion and efficiency).
• Experience shipping generative AI (LLM) features to production including evaluation monitoring and iterative improvement.

• Overtime eligible: Exempt
• Discretionary bonus eligible: Yes
• Sales bonus eligible: No

What We Do

At New York Life our 180-year legacy of integrity mutuality and financial strength fuels a future defined by bold transformation. As the largest mutual life insurance company in the U.S. we operate on behalf of our policy owners—not shareholders. That structure allows us to take a long-term view investing in people purpose and innovation that endures. Guided by a clear enterprise vision to become a technology- data- and AI-powered company we’re modernizing our platforms rearchitecting experiences and embedding intelligence across our products and services. Our mission has always been about helping people through life’s most meaningful moments. Today technology is amplifying that mission—enabling us to serve clients advisors and communities in more personalized proactive ways. With a diversified business portfolio spanning insurance investments retirement group benefits and direct-to-consumer offerings New York Life delivers the stability of a Fortune 100 company with the agility of one that’s continuously evolving. We’re powered by a values-led culture inclusive teams and a shared belief that when our people thrive so does our company. Here tradition fuels momentum—and your ideas energy and growth power what’s next.

Why Work With Us

New York Life is transforming from the inside out—blending 180 years of trust with the velocity of innovation. What makes us different is our culture: grounded in integrity humanity and shared success—values that show up in how we work lead and grow. If you want a place where innovation has purpose—build what's next with us.

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