Senior Consultant, ABM and Experience Optimization

· Remote

Location

Remote

Type

Full Time

Job Description

TransUnionJobs
Senior Consultant ABM and Experience Optimization

Senior Consultant ABM and Experience Optimization

Posted Yesterday
Be an Early Applicant
2 Locations
Hybrid
83K-120K Annually
Senior level
Big Data • Fintech • Information Technology • Business Intelligence • Financial Services • Cybersecurity • Big Data Analytics
The Role
The role focuses on optimizing digital experiences primarily for B2B marketing through data analysis management of A/B tests and strategy implementation across digital platforms.
Summary Generated by Built In

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Team Overview

The team sits within the Marketing function and is responsible for managing digital experiences across both B2B and consumer audiences primarily supporting U.S.-based websites and content. The team consists of writers testing specialists and a user researcher all focused on optimizing performance and improving user engagement. This role reports to Manager of Consumer Insights and Experience.This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

  • Lead optimization of digital experiences with a strong focus on B2B marketing initiatives (approx. 90% B2B 10% consumer)
  • Analyze digital performance data and identify opportunities for improvement across web experiences
  • Design execute and manage A/B tests and optimization initiatives to enhance user engagement and conversion
  • Translate insights into actionable recommendations and implement improvements across digital platforms
  • Continuously monitor performance metrics and refine strategies based on results
  • Partner with cross-functional teams including marketing content and analytics to align on optimization strategies
  • Support ongoing testing cycles (analyze → propose → activate → measure → iterate)
  • Contribute to improving overall digital experience across U.S. websites and marketing channels

Required Knowledge and Experiences

  • Google Analytics (web analytics and performance tracking)
  • PathFactory (content engagement and experience platform)
  • Demandbase (B2B marketing and account-based marketing platform)
  • Salesforce (CRM – Customer Relationship Management)
Required Knowledge & Experiences
  • Experience in B2B digital marketing and experience optimization
  • Strong understanding of website performance metrics and optimization strategies
  • Hands-on experience using marketing technology platforms for performance analysis and testing
  • Proven ability to execute and manage optimization cycles from analysis through implementation
  • Experience working with cross-functional marketing and digital teams
  • Bachelor’s degree or equivalent experience in Marketing Business or a related field
Preferred Skills
  • Experience with additional testing or analytics tools (e.g. Hotjar or similar platforms)
  • Exposure to marketing automation platforms such as Eloqua

Benefits that support every part of your life:

At TransUnion we design benefits to help you feel well do well and plan well—from day one.

For Your Health: Enjoy day-one eligibility for medical dental and vision coverage plus supplemental plan options. Spousal domestic partner and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.

For Your Protection: We’ve got your back with company‑paid basic life and AD&D optional voluntary life and AD&D for you and your family and short‑ and long‑term disability. You can also opt into a legal plan pet insurance and travel accident coverage.

For Your Family: From adoption assistance and fertility planning coverage to caregiver support we’re here for every chapter. Access Dependent Care FSA for possibility of an employer match a complimentary Care@Work membership and up to 12 weeks of paid parental leave with eligibility for a thoughtful gradual return.

For Your Future: Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources career coaching and optional long‑term care insurance to plan confidently.

For You: Grow and recharge with tuition reimbursement flexible time off for exempt employees or paid time off for nonexempt employees up to 12 paid holidays per year commuter benefits employee discounts charitable gift matching and paid volunteer time off plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access 24/7 support including professional therapy coaching and emotional well‑being programs alongside guided meditation and resources that support physical mental social and financial wellness.

We are committed to being a place where diversity is not only present it is embraced. As an equal opportunity employer all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability status veteran status genetic information marital status citizenship status sexual orientation gender identity or any other characteristic protected by law. Additionally in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974 TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [email protected].

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law including the Los Angeles County Fair Chance Ordinance for Employers the San Francisco Fair Chance Ordinance Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.

TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.

Adherence to Company policies sound judgment and trustworthiness working safely communicating respectfully and safeguarding business operations confidential and proprietary information and the Company’s reputation are also essential expectations of this position.

Pay Scale Information:

The U.S. base salary range for this position is $82700.00 - $120000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education training work experience job-related skill set location and industry knowledge as well as the scope and responsibilities of the position and market considerations. Regular fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion we encourage and are committed to creating a real positive impact and shared sense of purpose within our Workforce for Good which empowers our people to grow innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.


Be a part of our Workforce for Good – you’ll work with great people pioneering products and cutting-edge technology.

TransUnion's Internal Job Title:

Sr Consultant Business Processes

Company:

TransUnion LLC

Skills Required

  • Experience in B2B digital marketing and experience optimization
  • Strong understanding of website performance metrics and optimization strategies
  • Hands-on experience using marketing technology platforms for performance analysis and testing
  • Proven ability to execute and manage optimization cycles from analysis through implementation
  • Experience working with cross-functional marketing and digital teams
  • Bachelor's degree or equivalent experience in Marketing Business or a related field

What the Team is Saying

Patrick
Tiana
Jason
Lauren
TC
Jay
Aayushi
Paul

TransUnion Compensation & Benefits Highlights

  • Parental & Family Support12 weeks of paid gender‑neutral parental leave with a gradual return plus adoption and caregiver assistance dependent‑care FSA and Care@Work access indicate robust family support. Recognition for inclusive family benefits further underscores strength in this area.
  • Leave & Time Off BreadthFlexible time off alongside paid holidays global wellness days and paid volunteer time provides broad time‑away options.
  • Healthcare StrengthDay‑one medical dental and vision coverage with HSA/FSA options fitness discounts and global mental‑health support via Spring Health suggest comprehensive healthcare depth.

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The Company
HQ: Chicago IL
13000 Employees
Year Founded: 1968

What We Do

TransUnion is a global information and insights company that makes trust possible by ensuring that each consumer is reliably and safely represented in the marketplace. We do this by having an accurate and comprehensive picture of each person. This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link match and tap into the awesome combined power of that data; and our knowledgeable and passionate team who stewards the information with expertise and in accordance with local legislation around the world. Because of our work organizations can better understand consumers in order to make more informed decisions and earn their trust through great personalized experiences and the proactive extension of the right opportunities tools and offers. In turn consumers can be confident that their data identities will result in the opportunities they deserve. We make trust possible so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose and what drives us every day.

Why Work With Us

Our culture is welcoming energetic and innovative. There’s an overall synergy that flows throughout TransUnion creating a sense of unity in knowing that we’re all working to achieve the same overall goal. We’re dedicated to providing opportunities for our people to get involved and stay connected with their colleagues across the globe.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
HQChicago IL
MX
Amsterdam NL
Bengaluru IN
Boca Raton FL
Bogotá Colombia
Burlington ON
South Africa
Cerqueira César Sao Paulo
Chennai IN
Cherry Hill NJ
Cork County Cork
Crum Lynne PA
Denver CO
Greenwood Village CO
Guaynabo PR
Gurugram IN
Hamburg DE
Hyderabad IN
Johannesburg ZA
TransUnion UK Head Office
London GB
Louisville KY
Madrid ES
Makati PH
Mumbai IN
New York NY
Pune IN
Reston VA
San Luis Obispo CA
Santiago CL
Sydney NSW
Toronto ON
Ulloa La Aurora
Washington US
White Plains NY
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Date Posted

05/26/2026

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