Senior Field Marketing Specialist

Position Summary The Senior Field Marketing Specialist (East) at Motive is responsible for executing high-impact field marketing programs that drive pipeline support revenue goals and strengthen engagement with prospects and customers across priority Eastern regions. This role is designed for a strong operator who can manage events coordinate cross-functional programs and help bring go-to-market strategies to life through effective in-market execution tailored to the East region.

This individual plays an important role in supporting Motive’s field marketing efforts by delivering exceptional event experiences managing campaign logistics and partnering closely with East Coast Sales leaders and broader Marketing stakeholders. The role requires strong project management attention to detail adaptability and the ability to manage multiple initiatives in a fast-paced environment.

• Regional Execution: Support the planning and execution of field marketing programs that drive awareness engagement pipeline creation and opportunity acceleration. 
• Event Management: Execute regional events trade shows hosted experiences customer programs webinars sponsorships and other market-facing initiatives aligned to regional business priorities.
• Stakeholder Alignment: Partner closely with Field Marketing leadership East Sales teams Demand Generation Product Marketing Customer Marketing and other cross-functional teams to ensure program alignment and execution excellence.
• Logistics & Operations: Manage event logistics including timelines vendors registration processes attendee communications on-site coordination and post-event follow-up.
• Campaign Localization: Help localize and activate campaigns for specific East sub-regions industries accounts or target audiences.
• Sales Enablement: Coordinate sales enablement and attendee engagement activities before during and after events to improve program effectiveness across the East sales org.
• Performance Tracking: Track program performance and provide reporting on key metrics such as registrations attendance engagement meetings pipeline influence and follow-up progress.
• Admin & Support: Support budget tracking invoice processing and vendor management for assigned programs and events.
• Process Improvement: Maintain project plans and execution workflows to ensure field marketing initiatives are delivered on time at a high standard and contribute to scalable playbooks.
• Collaboration: Serve as a reliable point of coordination across internal teams and external partners to keep programs on track and aligned to goals.

• 4+ years of experience in B2B marketing field marketing event marketing campaign execution or go-to-market program support.
• Strong experience planning and executing events regional marketing programs or customer-facing initiatives in fast-paced environments.
• Proven track record supporting regional sales teams (experience supporting multi-regional sales territories is a plus).
• Demonstrated ability to manage multiple workstreams and deliver high-quality execution against deadlines.
• Experience working cross-functionally with Sales Marketing and other go-to-market teams.
• Strong organizational communication and project management skills.
• High attention to detail and ability to solve problems quickly in dynamic environments.
• Analytical mindset with the ability to track results and apply learnings to future programs.
• Ability to balance independent execution with close collaboration across teams.
• Bachelor’s degree required; equivalent experience may be considered.

• Experience supporting trade shows hosted events roadshows or regional campaign programs.
• Familiarity with field marketing operations event technology lead management and post-event follow-up processes.
• Experience supporting account-based marketing (ABM) or sales-aligned campaign execution.
• Exposure to SaaS technology logistics operations or related B2B industries.
• Experience working in high-growth environments with rapidly evolving priorities.

• Field marketing execution
• Event planning and coordination
• East region program support
• Cross-functional collaboration
• Regional Sales partnership
• Project management
• Vendor and budget coordination
• Communication and organization
• Performance tracking and reporting
• Adaptability and operational excellence

Success in this role is defined by the ability to:

• Deliver high-quality events and field marketing programs that create strong prospect and customer engagement across the East region.
• Support regional pipeline generation and opportunity progression through effective in-market execution.
• Build strong working relationships with East Sales and broader Marketing stakeholders.
• Improve operational consistency and efficiency across field marketing programs.
• Execute multiple initiatives simultaneously while maintaining quality responsiveness and attention to detail.

This role helps Motive show up effectively in market by turning field marketing strategy into well-executed programs and customer experiences. Through strong coordination reliable execution and close partnership with East go-to-market teams the Senior Field Marketing Specialist helps drive engagement support growth goals and strengthen Motive’s field marketing presence in the East.

What We Do

Motive builds technology to improve the safety productivity and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking driver safety compliance maintenance spend management and more. Motive serves more than 120000 businesses across a wide range of industries including trucking and logistics construction oil and gas food and beverage field service agriculture passenger transit and delivery. Visit gomotive.com to learn more.

Why Work With Us

We work hard with humility and we see our efforts rewarded in tangible ways every day. At Motive you’ll have the chance to make a difference for the drivers who keep our world moving. We trust each other to do great work because together we can achieve collective goals that reach beyond the physical economy.

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