Senior Manager Site Experience & Optimization

Who We Are: 

WHY Brands Inc. a parent company of Munchkin Inc. focuses on creating incubating and growing the next generation of consumer lifestyle brands. Founded in 1990 Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children mothers and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target Walmart and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards we continue to create solutions that leave our customers asking "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years!  Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine innovation is the core of our company DNA and has been driving our designs for 30 years!  

We lead with our core values and believe that investing in the community is our responsibility.  We create opportunities for every child’s potential and well-being through the Radiant Colors program work to create a sustainable future and in partnership with the International Fund for Animal Welfare have committed to animal conservation.   

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.    

What You’ll Do: 

Site Experience Ownership

• Own the overall customer experience across our ecommerce sites and identify opportunities to improve conversion engagement retention and average order value.
• Monitor site performance and customer behavior to uncover friction points and areas for improvement.
• Partner closely with Ecommerce Merchandising Creative and Marketing teams to continuously improve the shopping experience.
• Ensure site experiences support business objectives customer needs and brand standards.

Testing & Experimentation

• Build and lead our website testing and experimentation program.
• Create and manage a prioritized testing roadmap based on business goals customer insights and performance data.
• Develop test hypotheses and recommendations using both quantitative and qualitative research.
• Plan launch and analyze A/B tests multivariate tests and personalization initiatives.
• Establish testing processes documentation and best practices that can scale with the business.
• Help foster a culture where decisions are informed by data customer behavior and experimentation.

Conversion Rate Optimization (CRO)

• Identify opportunities to improve key ecommerce metrics such as conversion rate revenue per visitor add-to-cart rate checkout completion and average order value.
• Optimize critical customer journeys across the homepage collection pages PDPs cart checkout subscription flows and post-purchase experiences.
• Use customer research heatmaps session recordings surveys and behavioral data to uncover insights and inform testing strategies.
• Partner with Marketing and Merchandising teams to ensure landing pages and site experiences support acquisition and conversion goals.

Analytics & Insights

• Define and track key site performance metrics and KPIs.
• Build and maintain weekly dashboards and reporting that communicate website performance customer behavior testing outcomes and business impact.
• Turn data into actionable recommendations that drive business results.
• Measure and report on the incremental revenue and performance gains generated through experimentation and site improvements.
• Present findings recommendations and optimization priorities to leadership and cross-functional stakeholders.

Digital Experience Strategy & Product Development

• Serve as the primary liaison between Ecommerce Marketing Creative UX and Technology teams to translate business objectives into customer-facing website features functionality and digital experiences.
• Partner with Marketing CRM Paid Media Product Marketing and Merchandising teams to identify opportunities to improve customer acquisition engagement conversion and retention through new website capabilities and experiences.
• Develop business requirements user stories and prioritization recommendations for website enhancements and new feature development.
• Partner closely with UX designers and Creative teams to design test and launch new consumer-facing experiences landing pages site functionality and merchandising tools.
• Manage and prioritize a roadmap of site enhancements optimization initiatives and customer experience improvements in partnership with Ecommerce and Technology leadership.
• Work closely with Web Development and QA teams to ensure projects are thoroughly tested meet business requirements and are delivered on time.
• Champion customer-centric design principles and advocate for best-in-class experiences across desktop and mobile platforms.
• Ensure website experiences comply with accessibility standards (ADA/WCAG) privacy regulations and applicable legal and regulatory requirements.
• Partner with Legal Compliance and Technology teams to review proposed features data collection practices and customer experiences to mitigate risk and ensure compliance.
• Stay current on emerging ecommerce technologies UX best practices AI tools accessibility standards privacy requirements and digital experience trends to inform future roadmap recommendations.

Cross-Functional Leadership

• Work closely with Marketing Product Engineering UX/UI Design Analytics Lifecycle Marketing Merchandising and Creative teams.
• Help prioritize initiatives based on customer insights business goals and performance data.
• Ensure optimization efforts support broader company objectives.
• Serve as the go-to expert for site experience conversion optimization customer journey performance and digital experience strategy.
• Drive alignment across teams to ensure successful execution of site enhancements and customer experience initiatives.
• Other duties may be assigned

Bring It! 

• 7+ years of experience in Ecommerce CRO Digital Product Site Experience Growth or a related field.
• 3+ years of experience leading website optimization and experimentation programs.
• Proven track record of improving conversion revenue and customer experience through testing and optimization.
• Strong understanding of experimentation methodologies statistical significance and testing best practices.
• Experience with analytics and testing platforms such as GA4 Adobe Analytics Optimizely Triple Whale Hotjar or similar tools.
• Deep understanding of ecommerce customer journeys and DTC business models.
• Strong analytical skills and the ability to turn data into clear recommendations and action plans.
• Experience partnering with UX Design Engineering and QA teams to launch digital experiences and website functionality.
• Experience developing business requirements user stories or functional specifications for website enhancements.
• Understanding of website accessibility (ADA/WCAG) privacy regulations and ecommerce compliance requirements.
• Excellent project management communication and stakeholder management skills.
• Experience working for a high-growth DTC retail subscription or consumer products brand.
• Familiarity with Shopify Plus and the broader ecommerce technology ecosystem.
• Experience using customer research heatmapping and session replay tools to identify opportunities.
• Experience leading cross-functional initiatives across Product Engineering Marketing and Ecommerce teams.
• Knowledge of personalization and customer segmentation strategies.
• Experience managing UX agency or development partners.

We Got You Covered! 

As a Great Place to Work Certified™ company we are committed to offering the best to our employees.  We offer a comprehensive benefits package that includes medical vision dental prescription drug coverage life insurance wellness benefits generous employer-matched 401(k) plan Paid Childcare Leave among other benefit plans.  Our total rewards are top of market and include competitive salary bonus and opportunities to earn equity.  We focus on supporting employee development and growth.  

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. 

To give our people flexibility we offer hybrid work environment.  Munchkin’s Hybrid Schedule is where an employee works in the office on Monday Wednesday and Thursday and remotely from home on Tuesday and Friday. 

 We also provide annual weeklong global office closures giving our people a chance to recharge.   

To learn more visit us at www.munchkin.com. 

Munchkin welcomes and values what makes everyone unique.  We’re proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications merit and business needs. We recruit employ train and promote regardless of race color religion disability sex sexual orientation gender identity national origin age veteran status genetic characteristic or any other protected status. 

Applicant Privacy Statement 

What We Do

WHY Brands Inc. a parent company of Munchkin and Curio Home Goods focuses on creating incubating and growing the next generation of consumer lifestyle brands. Founded in 1990 Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children mothers and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target Walmart and Amazon and has global distribution in over 50 countries. Curio a premium brand of curated collections of home goods launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 350+ patents under our belt we continue to create solutions that leave our customers asking "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine innovation is the core of our company DNA and has been driving our designs for 30 years! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program work to create a sustainable future and in partnership with the International Fund for Animal Welfare have committed to animal conservation. Not only were we honored by LA Business Journal as The Most Sustainable Company of 2022 we were also humbled to be honored on the 2023 Fast Company’s annual “Brands That Matter” list. We put our heart into everything we do from innovating new products to our packaging & brand design. We are honored to have our work recognized with over 250 international product and brand design awards.

Why Work With Us

We pour our hearts into simplifying life with big ideas for little (and big) hands. Munchkin believes we must consciously contribute to causes that protect our future. Becoming the most loved baby lifestyle brand in the world is indeed a lofty company mission and we take it seriously. Read our 2024 Sustainability Report for more!

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