Senior Manager Social Media

Klaviyo is the autonomous B2C CRM powering 195000+ brands. Our social presence should reflect that reality. This isn’t about polished corporate content or just a steady stream of product updates. It’s about showing up with the same intelligence speed and relevance that define our platform: real-time data-driven and built for how modern brands actually connect with consumers.

This Sr. Manager role owns our organic social strategy end-to-end across LinkedIn Instagram X TikTok Reddit and wherever attention is shifting next. You’ll lead a lean team partner closely with Brand PR Creative and Product Marketing and bring a clear opinionated perspective on how an AI-first company shows up in culture. You’ll translate complex ideas—like autonomous marketing unified data and AI agents—into content that’s sharp engaging and actually worth paying attention to.

You’ll operate at the intersection of strategy storytelling and systems using AI as a core part of how we create test and scale. Not just faster content but smarter content: informed by signals shaped by experimentation and constantly improving.

This role is for someone who believes the old B2B playbook is already obsolete understands the shift toward AI-powered creator-led content and is excited to define what social looks like for the next generation of marketing platforms.

Strategy & Channel Ownership

• Own Klaviyo’s organic social strategy across all channels setting direction sequencing priorities and making deliberate bets on where to show up and how
• Architect a social presence not just a content calendar with clear ownership of performance and outcomes by channel
• Develop and maintain platform-specific strategies aligning format voice and cadence to how audiences actually engage on each platform
• Identify and activate emerging channels early staying ahead of where merchants operators and ecommerce founders are spending time
• Build and scale employee advocacy into a core distribution engine by activating executives operators and customer-facing teams as credible external voices
• Develop a dark social strategy that accounts for private sharing and influence across Slack DMs and communities incorporating self-reported attribution and community seeding

Influencer & Thought Leadership

• Build and lead a modern influencer strategy spanning top-tier industry voices emerging creators and leading customer brands
• Establish relationships with high-impact recognizable influencers who shape opinion across ecommerce SaaS and marketing
• Position Klaviyo executives and internal leaders as category-defining thought leaders with consistent high-quality content
• Activate customers as storytellers turning leading brands into advocates and visible proof of Klaviyo’s impact
• Design scalable systems to source manage and amplify influencer and creator content as a primary driver of reach and brand awareness

Content Creative & Product Storytelling

• Lead the creation of content that earns attention and drives conversation rooted in real customer insight and cultural relevance
• Produce and direct short-form creator-native content with a bias toward authenticity and speed
• Build a distinctive recognizable social voice that reflects the ambition and intelligence of Klaviyo
• Integrate product innovation launches and key company moments into compelling social narratives that translate complex ideas into engaging content
• Partner closely with Product Marketing PR and Brand to ensure launches and innovations are amplified through creator-led high-impact storytelling

AI-First Strategy & Innovation

• Operate as an AI-first team using AI across strategy ideation content creation and performance analysis
• Continuously evolve how AI shapes social strategy not just execution including how content is discovered consumed and amplified
• Build scalable AI-enabled systems for content production influencer management and performance optimization
• Stay current on emerging AI platforms and behaviors including how tools like ChatGPT and Perplexity influence brand discovery and credibility
• Lead experimentation with new formats workflows and approaches that leverage AI to increase speed quality and impact

Measurement Impact & Leadership

• Own social performance with a focus on brand awareness share of voice audience quality and pipeline influence
• Report to leadership in business terms connecting social efforts to measurable impact rather than vanity metrics
• Partner cross-functionally to turn company priorities into high-impact social moments that drive reach and relevance
• Ensure social is embedded in every major campaign and initiative from the start
• Manage and develop your team with high standards clear feedback and a focus on creativity speed and accountability

• 8+ years of experience in social media strategy organic content and channel ownership with meaningful time in B2B B2B2C or consumer-facing tech brands
• Proven ability to own and evolve a brand’s social presence with clear examples of channels you built voices you shaped and measurable impact you drove
• Deep fluency across LinkedIn Instagram TikTok X YouTube and Reddit with a strong understanding of how each platform’s algorithm culture and communities operate
• Experience leveraging emerging and non-traditional channels like Reddit and  online communities drive awareness and engagement beyond owned channels
• Hands-on ability to create content end-to-end especially short-form video. You can concept script shoot edit and publish without relying on a large production team
• Strong copywriting instincts with the ability to develop a distinctive voice adapt tone by platform and create content that drives engagement and sharing
• Experience working with influencers creators or thought leaders with a clear point of view on how to build and scale these programs
• AI-native mindset. You actively use AI tools for research ideation content creation and performance analysis and understand how they are reshaping content and discovery
• Experience building or scaling employee advocacy programs or a strong perspective on how to turn internal experts into external voices
• Data fluency. You can analyze performance connect social efforts to brand awareness and pipeline and communicate insights in a way that resonates with leadership
• Experience managing and developing at least one direct report with a clear approach to feedback coaching and raising the bar on output more and can articulate what good feedback and development looks like in practice.

What We Do

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI Klaviyo combines marketing automation analytics and customer service into one unified solution making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 183000 brands like Mattel Glossier Daily Harvest and Liquid Death deliver 1:1 experiences at scale improve efficiency and drive revenue.

Why Work With Us

We refer to our employees as ‘Klaviyos’ and we make up a diverse community united around shared values: We’re curious collaborative driven innovative fun and fully ourselves at work. No matter which team you join your work won’t just impact Klaviyo. It’ll help empower our customers and enable creators across the globe to own their destinies.

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