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Company Summary
Zoro.com is a leading eCommerce platform offering nearly 12 million tools parts and supplies for our business customers. Launched in 2011 we brought a B2C-like experience to the B2B industry and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started!
Job Summary:
The Senior Manager Marketing and Web Analytics is responsible for leading marketing and web analytics strategy reporting and measurement to support business decision-making. This role leads a team that develops attribution models dashboards analyses and recommendations to improve marketing efficiency customer acquisition retention website performance and e-commerce conversion. This position partners with marketing digital finance and executive stakeholders to translate complex data into practical insights and scalable decision-making tools.
Duties and Responsibilities:
- Leads the Marketing and Web Analytics team by setting priorities developing talent and ensuring delivery of accurate actionable insights.
- Guides measurement and optimization of the annual marketing budget through reporting attribution analysis and recommendations that support marketing efficiency return on investment customer acquisition and retention.
- Develops scalable dashboards reporting frameworks and analytical tools that help teams monitor performance identify risks and opportunities and make data-informed decisions.
- Establishes and maintains analytics standards across marketing and web performance reporting to support consistency accuracy and trust in business data.
- Translates complex data into practical recommendations that help business partners understand performance drivers identify opportunities and determine actions.
- Leads web analytics strategy including website performance measurement conversion funnel analysis traffic quality customer journey insights and e-commerce performance reporting.
- Partners with cross-functional leaders to define analytics needs for strategic initiatives campaigns customer segmentation channel performance and business planning.
Qualifications:
- Bachelor’s degree in Statistics Economics Engineering Data Science Business or a related field or equivalent experience.
- 8+ years’ experience using analytics to solve business problems.
- Experience leading coaching or developing analytics professionals.
- Experience with marketing analytics web analytics attribution reporting dashboard development or performance measurement.
- Experience translating complex data into recommendations for business marketing digital or executive stakeholders.
- Knowledge of web analytics and data tools such as Google Analytics Adobe Analytics BigQuery Redshift or similar platforms.
Preferred Qualifications:
- Master’s degree in a quantitative field or MBA.
- Experience applying artificial intelligence machine learning or advanced analytics to improve business decision-making automate workflows or enhance customer understanding.
Total Rewards
Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation Zoro offers comprehensive benefits and perks including:
- Medical dental vision and life insurance plans with coverage starting on day one of employment
- Maternity support programs nursing benefits and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
- 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
- At least 18 paid time off days annually for full-time employees and 6 company holidays per year
- 6% company contribution to a 401K Retirement Savings Plan each pay period no employee contribution required
- Tuition reimbursement student loan refinancing and access to financial counseling education and tools
- Charitable Gift Program - match gift to an eligible educational cultural community health and human service organizations
- Employee discounts and admission to various civic and cultural institutions around Chicago
- Zoro office perks including coffee bar beer on tap unlimited snacks access to the onsite gym and incredible city skyline views
For additional information and details regarding our benefits and our parent company W. W. Grainger please click on the link here.
The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting based on the role's job grade. Actual compensation may vary depending on factors such as location relevant experience and individual qualifications.
Our Culture
Zoro was founded in 2011 with a simple idea: make it easy for businesses to get the tools parts and supplies they need to keep things running. We've grown by staying curious moving quickly and solving everyday challenges in smart practical ways. Backed by W.W. Grainger and inspired by our endless assortment business model we’re on a clear path toward our next big milestone: $2 billion in revenue—and beyond.
At Zoro we don’t just follow a playbook—we help build it. You’ll get to work on real problems with a supportive team that shares ideas freely learns from each other and celebrates wins together. Our culture is grounded in values that guide how we show up every day: Winning & Learning Together Being Customer Obsessed Being Transparent and Taking Ownership. We don’t have all the answers but we’re always asking good questions.
Zoro’s culture has been recognized by Fortune Best Places to Work and Built In Chicago—but the recognition we care about most comes from our team members who make this place what it is.
We also know that flexibility matters. Our hybrid work model gives you space to focus and the flexibility to live your life — asking team members to be onsite at least two days a week. Our Chicago HQ (right above Ogilvie Transportation Center in the Accenture Tower) is always open and ready for connection collaboration or just a good cup of coffee.
At Zoro we’re growing fast toward big aspirations — and we’re continuously excited about the new challenges we get to solve together.
We are committed to equal employment opportunity regardless of race color ancestry religion sex (including pregnancy) national origin sexual orientation age citizenship marital status disability gender identity or expression protected veteran status or any other protected characteristic under federal state or local law. We are proud to be an equal opportunity workplace. We are also committed to fostering an inclusive accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment. Should you need a reasonable accommodation during the application and selection process including but not limited to use of our website any part of the application interview or hiring process please advise us so that we can provide appropriate assistance.
Skills Required
- Bachelor's degree in Statistics Economics Engineering Data Science Business or related field or equivalent experience
- 8+ years' experience using analytics to solve business problems
- Experience leading coaching or developing analytics professionals
- Experience with marketing analytics web analytics attribution reporting dashboard development or performance measurement
- Experience translating complex data into recommendations for business marketing digital or executive stakeholders
- Knowledge of web analytics and data tools such as Google Analytics Adobe Analytics BigQuery Redshift or similar platforms
- Experience partnering with cross-functional leaders (marketing digital finance executives) to define analytics needs
- Master's degree in a quantitative field or MBA
- Experience applying artificial intelligence machine learning or advanced analytics to improve decision-making or automate workflows
What the Team is Saying



What We Do
Our e-commerce website has everything businesses and consumers need to make their business go at prices that make sense. We have over 14 million products on our website (and counting) to help your business run that are shipped fast and often free. Throw in our award-winning workplace culture and you’ll find Zoro an amazing place to work and grow!
Why Work With Us
We've worked hard to foster a unique company culture built on transparency collaboration and innovation. We've also won a number of awards for our company culture along the way. Of course it's not the awards that matter—it's the people. We pride ourselves on building a culture that allows our team members to bring their authentic selves to work!
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Zoro Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
At Zoro we believe in balance—so we’ve made hybrid work a win-win! Team members are asked to work on-site in our office 2 days a week.
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