Vice President, Marketing, Axios HQ

1 big thing: Axios HQ is a software platform that helps organizations communicate more effectively by bringing years of newsroom research to remote team's fingertips so they can create smart updates that distill essential information in half the time — increasing transparency, boosting engagement, and building trust. Learn more about Axios HQ:

• Read customer reviews on G2
• Visit AxiosHQ.com
• Watch our launch event

Why it Matters: The VP of Marketing will help develop and execute on HQ’s marketing strategy across all of HQ’s organic and paid channels. 

Go Deeper: This person will partner closely with the HQ’s sales team to develop the strategies, experiments, and resources we need to reach our commercial goals. You will: 

• Scale Define our demand generation operation to position the team to triple ARR in 2023
• Manage our marketing team of 5 and grow the team to 12 across 2023
• Expand marketing’s influence and impact through the full customer lifecycle  
• Understand our target personas, and build content marketing strategies that engage them. 
• Lead organizational planning for marketing and partner on long term commercial planning
•  Determine marketing resourcing needs, and manage agency relationships.
• Ensure successful campaign executions, including launch, A/B testing, measurement and tracking for SEO, SEM, paid media, social and email marketing.
• Collaborate across the HQ team — including product, sales, content and account management — to ensure messaging is clear and consistent at every touchpoint.

The Details: Ideal candidates will embody an entrepreneurial spirit, a passion for Axios HQ’s mission and have the following skills: 

• Proven success in digital marketing, lead generation and content creation in fast growing B2B or SaaS companies
• Experience in partnering with a sales team to drive MQLs and pipeline
• Strong leadership skills, with experience building and managing teams in a fast-paced environment
• Cross-functional collaboration — collecting context to define, and building buy-in to execute, how we engage, educate, and nurture our target customers
• Experience in developing and executing a playbook for growth

Don’t forget: Axios employees enjoy the following benefits:

• Competitive salary
• Company equity
• Health insurance (100% paid for individuals, 75% for families)
• Primary caregiver 12-week paid leave
• 401K
• Generous vacation policy, plus company holidays
• Commuter and cell phone benefit
• A commitment to an open, inclusive, and diverse work culture
• Annual learning and development stipend

Additional pandemic-related benefits:

• One mental health day per quarter
• $100 monthly work-from-home stipend
• Company-sponsored access to Ginger coaching and mental health support 
• OneMedical membership, including tele-health services 
• Increased work flexibility for parents and caretakers 
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Virtual company-sponsored social events

Equal Opportunity Employer Statement

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.