Vice President of Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Vice President of Marketing in the United States.

In this role, you will own the entire marketing function at a high-growth, developer-focused SaaS startup at a pivotal stage of scale. You will be responsible for shaping go-to-market strategy, building and leading demand generation engines, and defining the narrative that positions the company as a category leader. This is a hands-on executive role where strategic leadership and execution go hand in hand, requiring you to drive pipeline, brand visibility, and revenue impact simultaneously. You will work closely with founders and senior leadership while collaborating across sales, product, and customer success to align growth initiatives. The environment is fast-moving, experimental, and highly data-driven, where marketing is expected to directly influence revenue outcomes. This is an opportunity to build a modern marketing organization from the ground up and lead it through its next phase of global expansion.

• Own and evolve the end-to-end go-to-market strategy across all channels, ensuring alignment with revenue and growth objectives.
• Lead demand generation and pipeline creation efforts to consistently deliver high-quality, conversion-ready leads.
• Design, launch, and optimize integrated marketing campaigns across digital, content, partnerships, events, and developer-focused channels.
• Build and refine messaging and positioning tailored to technical audiences including developers, platform engineers, and technology leaders.
• Develop scalable growth systems, experimentation frameworks, and marketing funnels that drive predictable and repeatable performance.
• Collaborate closely with Sales, Product, and Customer Success teams to ensure alignment across the full customer journey.
• Implement and manage marketing and analytics tools to track performance, attribution, and ROI across all initiatives.
• Lead brand development, thought leadership, and external communications including content, webinars, and industry presence.
• Recruit, mentor, and scale a high-performing marketing team as the organization grows.
• Drive data-informed decision-making across all marketing activities to ensure measurable impact on revenue.

Requirements:

• 10+ years of experience in B2B SaaS marketing or growth leadership roles, including senior leadership experience.
• Proven success in scaling marketing functions within fast-growing, developer-focused or API-driven technology companies.
• Strong expertise in go-to-market strategy, demand generation, and revenue-driven marketing execution.
• Deep understanding of SaaS growth metrics including CAC, LTV, SQLs, pipeline velocity, and conversion rates.
• Hands-on experience with full-stack marketing channels including paid acquisition, SEO, PLG, ABM, content, and partnerships.
• Strong analytical mindset with the ability to design experiments, interpret data, and optimize performance at scale.
• Excellent communication skills with the ability to craft compelling narratives for technical and executive audiences.
• Experience working closely with sales teams and contributing directly to pipeline and revenue outcomes.
• Proven leadership in building and scaling marketing teams in fast-paced, remote or distributed environments.
• Strong bias toward action, experimentation, and iterative execution in high-growth settings.

Benefits:

• Competitive compensation package ($200K–$250K base with equity opportunities).
• Fully remote role within the United States with global team collaboration.
• Discretionary PTO and flexible work arrangements supporting work-life balance.
• Access to high-impact, fast-growth startup environment with strong ownership opportunities.
• Opportunity to shape and lead a global marketing organization from early-stage scale.
• Team retreats, collaboration events, and access to co-working support where applicable.
• Competitive healthcare coverage based on location and local standards.
• Strong culture of autonomy, experimentation, and continuous learning.