VP GTM UCANZ

We’re looking for an exceptional go-to-market leader to own growth strategy and execution across Crunchyroll’s UCANZ region (United States Canada Australia and New Zealand) - Crunchyroll’s most mature and strategically critical region.

As VP Go-To-Market (UCANZ) you'll lead the regional growth agenda across subscriber acquisition engagement retention and revenue. Operating at the intersection of strategy product content analytics and operations you'll shape how millions of fans discover engage with and stay connected to Crunchyroll while driving sustainable business growth.

This is a highly visible leadership role with significant business ownership and influence across the organization.

• Own the end-to-end go-to-market strategy and performance across the UCANZ region
• Drive subscriber growth engagement retention and revenue across all major growth levers
• Define regional priorities market strategies and investment plans to maximize business impact
• Serve as a strategic advisor to senior leadership on market dynamics competitive trends growth opportunities and performance
• Translate global priorities into regional strategies and execution plans that drive measurable business outcomes
• Align senior leaders across functions creating clarity commitment and momentum around regional priorities and growth initiatives
• Drive decision-making in complex fast-moving environments by bringing structure to ambiguity and translating competing priorities into actionable plans
• Build alignment and influence outcomes across a highly matrixed organization often without direct ownership of the teams responsible for execution
• Lead large-scale cross-functional initiatives spanning Product Content Analytics Operations Lifecycle and Commercial teams
• Own regional GTM budgets and investment allocation optimizing resources across markets channels and growth opportunities
• Establish clear KPIs performance frameworks and operating rhythms to drive accountability and execution
• Build executive-level business reviews strategic recommendations and growth plans informed by data consumer insights and market dynamics
• Develop and lead a high-performing team while fostering a culture of ownership collaboration accountability and operational excellence

We are considering applicants available to work a hybrid schedule with three days each week onsite at our Los Angeles office.

• 15+ years of executive leadership experience driving growth and go-to-market strategy within consumer subscription streaming media gaming technology or entertainment businesses
• Proven success owning and scaling growth across large complex businesses regions or consumer platforms with accountability for growth engagement retention and revenue performance
• Deep understanding of the UCANZ media and digital ecosystem including subscription and direct-to-consumer business models.
• Experience developing regional growth strategies including market prioritization investment planning and resource allocation across markets channels and growth levers
• Recognized for sound business judgment and the ability to influence executive decision-making on growth opportunities competitive dynamics and strategic trade-offs
• Demonstrated ability to influence executive stakeholders align diverse teams around a common vision and establish the operating rhythms planning processes and performance frameworks needed to drive execution at scale within complex matrixed organizations
• Track record of leading large-scale cross-functional initiatives spanning Product Marketing Content Analytics Operations and Commercial teams
• Expertise in full-funnel growth including user acquisition lifecycle marketing CRM retention and product-led growth
• Experience leading go-to-market strategy for major product launches content initiatives or consumer experiences from planning through execution and optimization
• Significant experience managing budgets forecasting performance defining success metrics and optimizing investments to maximize growth efficiency and business outcomes
• Strong strategic analytical and problem-solving capabilities with the ability to translate data market insights and customer behavior into business decisions and growth opportunities
• Experience operating in global organizations across multiple markets and time zones with exceptional executive presence and communication skills
• Experience building and developing high-performing teams and leaders
• Passion for anime entertainment or fandom-driven businesses is a plus

Crunchyroll’s continued global expansion is driven by strong regional execution and integrated growth strategies. The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go-to-market strategies that scale Crunchyroll’s footprint and deepen fan engagement across its owned platforms and ecosystem. As part of the broader Growth & Planning organization this team sits at the center of performance marketing regional strategy and cross-functional orchestration - ensuring alignment across teams to deliver measurable business impact.

In addition to getting to work with fun passionate and inspired colleagues you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical dental vision STD LTD and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid 

What We Do

At Crunchyroll we deliver what anime fans love—anytime anywhere. With the world’s largest anime streaming library we connect fans to the stories characters and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch games news events and music we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented ambitious people who treat each other well and believe that how we win is just as important as winning.

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