VP of Demand Generation

📍 Location: Boston (in office 3 days/ week) 

🤝 Team: Marketing
💵 $200-$250k + bonus + equity 

Join us and help unlock the potential of people teams and organizations around the world. ✨

At Blink we’re on a mission to revolutionise the employee experience. Every organization is full of untapped potential — and we’re here to unlock it. Our mobile-first platform puts connection communication and everyday tools directly into the hands of employees empowering them to do their best work.

With growing teams across London Boston and Sydney we’re scaling quickly and partnering with some of the world’s most recognizable brands to transform how their people connect and engage.

👉 See how our customers are using Blink to transform their frontline teams!

That’s where you come in. 💚

• Define and lead Blink’s global demand generation strategy across the U.S. and EMEA.
• Set clear priorities focus the team on the highest-impact growth levers and align marketing tightly to revenue goals.
• Serve as a strategic partner to the CMO and executive team shaping company-level growth decisions.
• Lead coach and empower a high-performing marketing team with a modern data-driven approach.
  

• Act as the senior marketing leader in the U.S. driving executive presence and cross-functional alignment from the Boston office. 
• Directly lead and develop the U.S. team providing clarity prioritization and performance accountability. 
• Partner closely with sales to strengthen pipeline quality improve conversion and support enterprise deal strategy. 
• Ensure strong alignment between global strategy and U.S. market execution bringing customer and market insight into planning. 

• Own pipeline generation targets and marketing-sourced revenue contribution.
• Build and scale multi-channel programs across inbound outbound support paid media lifecycle and partner channels.
• Unlock untapped growth opportunities including paid search paid social video and conversion optimization.
• Drive structured experimentation across audiences creative and funnel stages to improve performance. 
• Partner closely with SDR and AE leadership to ensure strong pipeline quality messaging alignment and efficient lead handoff.

• Ensure a well-oiled marketing operations engine — data integrity attribution clarity automation and reporting.
• Establish clear KPIs across the funnel and drive accountability through performance analysis and experimentation.
• Manage and optimize paid channel investments (LinkedIn Google Meta emerging platforms) with strong ROI discipline.
• Drive rigorous testing and continuous improvement across campaigns creative and conversion.

• 8-10 years of B2B SaaS marketing experience with significant demand generation leadership.
• Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments.
• Experience owning multi-channel demand engines including paid media lifecycle content and outbound support.
• Strong analytical orientation with deep understanding of attribution funnel metrics and ROI.
• Experience partnering closely with Sales leadership to drive revenue outcomes.
• A modern strategic thinker who empowers teams rather than over-indexing on tactics.
• Executive presence and ability to operate as a trusted partner to the CEO.
• Experience in HRTech Future of Work or selling to HR/People leaders is a strong plus.

You will have the opportunity to be part of something impactful large-scale and meaningful. Most importantly you’ll work for a company with a strong purpose with an ambitious and supportive team embarking on a journey most start-ups can only dream of!

Benefits include:

• A competitive salary.
• Generous equity allocations with significant upside potential.
• 20 day's leave + public holidays.
• 401(k) A generous plan to help you save for a bright future.
• Private health insurance- we'll pay for your medical dental and vision coverage.
• Enhanced parental leave.
• Additional time off between Christmas and New Year.
• The ability for you to grow learn and solve a variety of challenges working in a supportive environment with smart talented people.
• Social events (lunches breakfasts nights out).

At Blink we're committed to creating an inclusive and diverse culture where our people feel they truly belong. We value and respect individual differences so all applications will receive fair and equal consideration without regard to ethnicity religion gender gender identity or expression sexual orientation nationality disability or age.

What We Do

Blink is the mobile-first employee experience platform that connects your people systems and culture in one super-app. It bridges the digital divide between deskless and desk-based workers supercharging employee communication and engagement at industry-leading companies like McDonald's Nokia Domino’s JD Sports RATP Dev and Stagecoach. Blink is the top-rated Employee Communications Application on Gartner Peer Insights and a Leader in the G2 Grid for Best Employee Engagement Software.

Why Work With Us

Blink is where impact meets ambition. Join a mission-driven team reinventing workplace experience for organizations everywhere. We’re closing the digital divide powering seamless communication and partnering with global giants—all while scaling across Boston London and Sydney. Be part of the journey others only dream of. 🚀

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