VP of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Marketing based in United States.

This is an exciting opportunity for a strategic marketing leader to shape and execute high-impact growth initiatives across both B2B and B2C markets. The role combines executive-level strategy with hands-on leadership, driving demand generation, brand positioning, and digital marketing performance in a fully remote environment. You'll play a key role in expanding market presence, optimizing customer acquisition, and building scalable marketing operations while working with limited resources. Success in this position requires a data-driven mindset, strong leadership skills, and the ability to deliver measurable business outcomes. If you thrive in fast-paced environments and enjoy turning strategy into results, this role offers significant influence and long-term impact.

• Develop and execute a comprehensive marketing strategy aligned with business objectives, driving qualified lead generation and sustainable growth across B2B and B2C audiences.
• Lead and optimize digital marketing initiatives including SEO, PPC, content marketing, email campaigns, and social media to maximize brand visibility and customer acquisition.
• Define and communicate compelling value propositions that strengthen market positioning and differentiate service offerings.
• Analyze customer acquisition channels, campaign performance, and marketing metrics to improve ROI while effectively managing budget constraints.
• Research market trends and customer behavior within the US market to ensure campaigns remain relevant, competitive, and impactful.
• Collaborate with cross-functional teams to produce engaging marketing content that supports sales, branding, and lead generation efforts.
• Oversee marketing technology, automation platforms, CRM integrations, and reporting systems to streamline operations and nurture prospective customers.
• Monitor industry developments and emerging technologies to continuously enhance marketing strategies and identify new growth opportunities.

Requirements

• At least 5 years of experience leading successful B2B and/or B2C marketing initiatives, with a strong focus on the US market.
• Proven expertise in digital marketing channels, including SEO, paid advertising, content marketing, email marketing, and social media strategy.
• Demonstrated ability to maximize marketing performance and lead generation while working within limited budgets.
• Strong knowledge of customer acquisition strategies, conversion optimization, and the complete customer journey.
• Experience using marketing platforms and analytics tools such as HubSpot, MailChimp, Google Analytics, CRM systems, and related technologies.
• Excellent analytical, reporting, and data interpretation skills with the ability to translate insights into strategic decisions.
• Outstanding leadership, communication, project management, and stakeholder collaboration abilities.
• Experience working independently in remote environments with availability to maintain at least a 5-hour overlap with EST business hours.
• Fluent written and spoken English communication skills.
• Familiarity with workflow automation, virtual assistant services, or remote workforce solutions is considered an advantage.

Benefits

• Fully remote position with 100% online work environment.
• Full-time employment opportunity.
• Flexible work schedule with a minimum 5-hour overlap during EST business hours.
• Executive-level leadership role with significant strategic influence.
• Opportunity to build and scale marketing operations with measurable business impact.
• Collaborative and results-driven remote work environment.
• Exposure to both B2B and B2C marketing strategies targeting the US market.
• Opportunity to leverage modern marketing technologies, automation tools, and data-driven decision-making.