VP of Product Management

Smartly.io is currently looking for a VP of Product to join our growing team! 

This product management leader will own one or more major product domains across creative tools marketing science and AI orchestration. They’ll be responsible for a significant portion of Smartly’s business as well as building a high-performing team of product managers. 

This leader will report into the Chief Product Officer and broadly shape the direction of Smartly. The role requires operating comfortably at both the executive and IC coach level given Smartly’s stage of growth. Effective partnership with R&D and Commercial teams is a given.

This is a high-accountability role perfect for a product leader who wants to build and scale with autonomy and speed. 

Key Responsibilities

• Product Strategy & Vision
• Define and articulate a long-term strategy for your domain(s).
• Translate Smartly’s AI-first ambition into tangible product bets.
• Make principled tradeoffs between innovation and near-term revenue.
• End-to-End Product Execution
• Drive discovery validation roadmap definition and delivery.
• Ensure clear product-market fit before scaling.
• Tie initiatives directly to measurable business outcomes.
• Commercial Impact
• Influence revenue growth retention expansion and margin.
• Partner tightly with Sales and Customer Success to unlock expansion opportunities.
• Ensure new features are differentiated adopted and monetizable.
• Team Leadership
• Lead and coach a team of PMs across multiple squads and potentially managers down the road.
• Raise the bar on product craft prioritization rigor and accountability.
• Build bench strength and develop future leaders.
• Roll Up Your Sleeves
• Dive into customer calls and product reviews.
• Systematize clear product briefs.
• Pressure test metrics and experiments.
• Unblock cross-functional decisions.

• Experience
• 10–15+ years in product management including 3–5+ years leading PM teams.
• Experience building and scaling B2B SaaS platforms.
• Comfort operating in technically complex domains (adtech AI creative tooling marketing tech).
• A track record of shipping impactful features that drove revenue or adoption growth.
• Strong business intuition and quantitative fluency.
• Domain Expertise (one of the following)
• Creative tooling (Figma Canva Adobe Celtra etc.)
• Marketing science or measurement (Meta Google Amazon etc.)
• Generative AI or AI-enabled workflows
• Cross-platform campaign management or orchestration systems
• Leadership & Mindset
• Prefer building over maintaining.
• Are energized by ambiguous high-impact problems.
• Can zoom from high-level strategy to API-level detail.
• Care about commercial outcomes not just shipping features.
• Want to be deeply involved in product decisions not just people-manage

What We Offer You...

• Five weeks paid time off (PTO) 11 company paid holidays unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more…

Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook!

The base pay range for this position is as mentioned below per year plus an annual performance bonus. We take into consideration an individual’s background expertise and experience in determining final salary. In addition to annual salary Smartly’s total rewards provide employees with stock options medical/dental/vision insurances retirement savings benefits parental leave 5 weeks vacation unlimited sick days life insurance and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Salary Range (USD): $279000 – $341000

What We Do

We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands agencies and businesses seek. Our unified platform combines media creative and intelligence offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️

Why Work With Us

As a fast-paced growth company we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product whom we hire and reward and how we work towards a shared vision. Join us in moving advertising forward.

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