Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VSL Marketing Manager / VSL Specialist in United States.
This role is an exciting opportunity for a performance-driven marketing professional who thrives at the intersection of paid media, client strategy, and persuasive storytelling. You will manage high-impact campaigns focused on lead generation and appointment booking, helping clients scale through advanced video sales letter (VSL) strategies and Meta advertising. Working in a fast-paced and growth-oriented environment, you’ll take ownership of client success from campaign ideation to optimization and reporting. The position combines strategic thinking with hands-on execution, offering the chance to collaborate across creative, technical, and operational functions. Ideal candidates are proactive, data-driven, and confident in managing client relationships while delivering measurable performance outcomes. If you enjoy building scalable marketing systems and driving tangible business growth, this role offers strong visibility and long-term impact.
Accountabilities:
- Own and manage a portfolio of client accounts, serving as the primary strategic and operational point of contact.
- Lead bi-weekly client meetings to review campaign performance, communicate recommendations, and align on business objectives.
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment-setting performance.
- Develop compelling ad copy, hooks, messaging frameworks, and VSL scripts tailored to high-ticket financial services audiences.
- Monitor campaign KPIs daily, adjusting targeting, creative strategies, and bid management to achieve performance goals.
- Collaborate with creative teams and video editors to produce effective marketing assets and optimize campaign messaging.
- Configure and maintain technical integrations, including tracking pixels, automation workflows, lead routing systems, and scheduling tools.
- Troubleshoot campaign and platform issues while proactively identifying opportunities for improvement and scaling.
- 5+ years of experience in paid media and performance marketing, with strong expertise in Meta advertising platforms.
- Proven success managing multiple client accounts and consistently achieving campaign performance and retention goals.
- Strong copywriting and storytelling abilities, particularly in VSL development and conversion-focused advertising.
- Experience with conversion tracking, marketing automation tools, and technical campaign setup processes.
- Familiarity with appointment-setting funnels, lead generation campaigns, and high-ticket sales environments.
- Experience within financial services or similar regulated industries is considered a strong advantage.
- Comfortable using AI-powered tools to enhance creative workflows and campaign efficiency.
- Excellent communication and relationship-building skills with the ability to explain complex performance metrics to non-technical stakeholders.
- Highly organized, proactive, detail-oriented, and capable of balancing strategic thinking with execution.
- Competitive compensation package with performance-based bonus opportunities
- Fully remote work environment
- Flexible work schedule
- Paid time off including vacation, sick leave, and public holidays
- Ongoing training and professional development support
- Opportunity to work on high-growth campaigns and impactful client projects
- Collaborative and entrepreneurial team culture
- Exposure to advanced marketing strategies, automation tools, and AI-enhanced workflows.
Requirements:
Benefits:
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Date Posted
05/27/2026
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