Director of Product

CRAFT MEETS COMFORT. At Resident we believe your living space shouldn't just look good it should feel good. That's why we've created a house of brands that focuses on quality materials timeless style and most importantly comfort. Our current brands include the award-winning Nectar DreamCloud Awara and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs. Since our inception in 2017 Resident has become one of the fastest-growing scaled and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics performance marketing and e-commerce technology. As our business continues to grow we are focused on building world-class retail finance operations logistics data science performance marketing and customer success-driven teams that thrive in a modern work environment.

At Resident our staff is dedicated to the values of Excellence Customer Love Big Thinking Inclusivity and Forward Momentum.

This is an in-office role based in Tampa FL. Candidates must reside in or be willing to relocate to the Tampa Bay area.

About The Role

Resident is partnering with Ashley Furniture one of the world's largest furniture manufacturers and retailers to lead the product strategy for ashleyfurniture.com — Ashley's flagship eCommerce destination and one of the largest furniture eCommerce properties in the United States. Serving millions of customers across a broad catalog of home furnishings the site is a core pillar of Ashley's omnichannel retail strategy spanning direct-to-consumer licensee retail and B2B channels — playing an outsized role in driving brand awareness customer acquisition and revenue at scale.

We are seeking an experienced and commercially-minded Director of Product to lead the Ashley eCommerce product team based in Tampa. Employed by Resident and embedded within the Ashley digital business this player-coach leader will own the product strategy and execution for one of Ashley's most significant digital properties. The mandate: optimize and grow the eCommerce business by leveraging Resident's deep expertise in data science experimentation and performance marketing on behalf of a world-class retail brand.

Reporting to Resident's VP of Product you will manage a team of product managers own the ashleyfurniture.com platform roadmap and drive measurable improvements in customer experience and business outcomes. The ideal candidate is a commercially sharp product leader who knows how to use data testing and a high-scale eCommerce platform to move the metrics that matter — conversion revenue and customer satisfaction.

What You'll Be Doing:

Strategic Leadership & Vision

• Define and own the product vision and roadmap for the Ashley eCommerce experience with a clear focus on business performance customer experience and growth.
• Identify the highest-leverage opportunities across the Ashley eCommerce customer journey — from acquisition through checkout and post-purchase — and build a roadmap that pursues them systematically.
• Represent the Ashley customer and digital business teams in strategic discussions ensuring product decisions reflect the unique scale catalog complexity and omnichannel context of the Ashley brand.
• Partner with eCommerce marketing and merchandising leadership to align the product roadmap with broader business priorities and seasonal goals.

Product Execution & Delivery

• Lead discovery prioritization and delivery across the Ashley eCommerce product surface — including browse and search product detail pages cart and checkout promotions and post-purchase experience.
• Drive a rigorous hypothesis-driven approach to product improvement using A/B testing and experimentation to validate ideas before scaling them.
• Leverage Resident’s proprietary data science and analytics capabilities to identify friction points surface growth opportunities and measure the impact of product changes with precision.
• Define and own key product success metrics for the Ashley digital business — including conversion rate AOV revenue per visitor and customer satisfaction — and establish clear consistent visibility into performance.
• Drive rapid experimentation cycles using data to inform decisions at every stage of the product development process.

Team Leadership & Development

• Lead mentor and grow a team of product managers focused on the Ashley eCommerce experience — setting clear goals unblocking execution and raising the team's product craft.
• Establish strong ways of working: intake processes sprint rhythms and stakeholder communication cadences that keep the team focused and the business informed.
• Foster a culture of ownership curiosity and continuous improvement within the team.
• Partner closely with engineering and design leadership to ensure fast high-quality delivery against the roadmap.

Cross-Functional Collaboration & Executive Communication

• Serve as the primary product voice for the Ashley digital business in cross-functional forums representing the business clearly and advocating effectively for customer and commercial priorities.
• Build strong working relationships with marketing merchandising supply chain and store operations partners to ensure the product roadmap reflects the full picture of the Ashley digital business.
• Regularly communicate product strategy progress risks and outcomes to executive leadership and the broader organization.

The responsibilities described above are not exhaustive. You may be asked from time to time and as reasonably required by business needs to perform other duties consistent with your skills and role including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time subject to applicable law.

Skills & Qualifications:

• 8+ years of product management experience with increasing scope and responsibility including consumer eCommerce; at least 3 years managing product managers.
• Demonstrated track record of driving measurable business outcomes — conversion growth revenue improvement customer satisfaction — through product and experimentation.
• Deep experience with eCommerce at scale including catalog-rich or multi-category retail environments.
• Strong command of A/B testing and experimentation methodologies; comfortable designing running and interpreting tests at high velocity.
• Experience working in complex multi-stakeholder organizations at the intersection of eCommerce marketing and retail/omnichannel operations.
• Player-coach mentality: comfortable doing the hard product work yourself while developing others to grow in their craft.
• Commercially sharp with the ability to connect product decisions to business outcomes and communicate those connections clearly to executives and partners.
• Strong communicator comfortable presenting to senior leadership and cross-functional teams.
• Excellent analytical skills with demonstrated ability to leverage data to inform product decisions and prioritization.
• Deep empathy for customers demonstrated through strong practices in discovery and validation.
• Must be willing and able to work in-office in Tampa FL.

What We Offer: (subject to eligibility requirements)

• Competitive salary
• Health Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• "Take what you need" PTO
• Wellness benefits
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $135000 - $165000. We carefully consider a wide range of compensation factors including your background skills qualifications experience geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. Additionally this role might be eligible for discretionary bonuses or commission payments. For more information regarding the pay range applicable for this position please contact us at [email protected]

Resident is a privately-held company headquartered in San Francisco CA with offices in New York City London and Tel Aviv.  Learn more at: https://www.residenthome.com

Resident is committed to a policy of equal employment opportunity and will not discriminate against an applicant or employee on the basis of race color religion creed national origin ancestry sex gender age physical or mental disability veteran or military status genetic information sexual orientation gender identity gender expression marital status or any other legally recognized protected basis under federal state or local law.

Resident is proud to be a remote-first company and maintains policies to support our unique flexible work location culture. However there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries if you are hired you may be restricted to working from the state or country in which you currently reside unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire if applicable and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

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What We Do

Resident is a house of direct-to-consumer brands in the home goods space. We started with the award-winning including Nectar mattress in 2016 and have continued our meteoric growth with an expanding portfolio DreamCloud and Awara to name a few. At Resident we are relentless in our passion to provide customers with better choices when it comes to everyday home design. And a good night's sleep!

Why Work With Us

At Resident we pride ourselves in our creative innovative and collaborative company culture. We are a Remote-first company in the US and we’ve been doing this WFH thing since we were founded in 2016 (now in 33 states and counting!). We don't underestimate the importance of work/life balance.

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