Director of Sales Health

Optimal is seeking a Sales Director Health to help lead revenue growth particularly with small to mid-size independent agencies in our health vertical. The Director of Sales Healthcare plays a key role in driving revenue growth and expanding our presence across the healthcare landscape. This is a highly consultative individual contributor role focused on building relationships winning new business and delivering strategic data-driven solutions to clients.  The Sales Director Health collaborates closely with senior leadership to strengthen existing client partnerships develop new business opportunities and drive long-term strategic growth.

Optimal works hard to provide our clients with innovative solutions based on the diverse perspectives of our team. To that end we’re committed to recruiting team members from a wide range of backgrounds and experiences. We encourage applicants of all races colors gender identities religions ages sexual orientations national and ethnic origins disabilities marital status veteran status and all backgrounds. Optimal is an equal-opportunity employer. Optimal job offers are contingent on the results of a background check.

About the Health Division

Optimal pioneers the best integration of data and technology to reach and persuade audiences with the most efficient and effective digital advertising solutions in healthcare and beyond. We combine the highest quality data and brand-safe inventory to deliver the most efficient digital media solutions for consumer health brands and organizations. Fully permissioned transparent and trustworthy we protect patient privacy while creating the highest quality audiences anywhere.

Everyone at Optimal has the opportunity to learn grow and progress. We provide our team with the personal and professional development they need to achieve real career advancement.

We’re always looking for exceptional people to join our team. If this sounds like you please apply!

Essential Functions Duties and Responsibilities:

• Source new business through current and ever-expanding network via pitches/presentations/business discussions
• Maintain and grow spend across client base 
• Write RFP responses and media plans 
• Accurately track meeting and presentation details to further deal development.
• Work with campaign management and support teams to ensure client targeting and campaign needs are exceeded
• Work with the finance department to complete monthly billing tasks
• Attend conferences and other industry events while professionally representing Optimal
• Maintain confidentiality and professionalism 
• Ability to travel for in-person client meetings and conferences as needed
• Perform other duties as assigned

Healthcare category fluency: 

• Experience with endemic health publishers and digital platforms
• Familiarity with competitive targeting and activation offerings
• Knowledge of back-end measurement (e.g. NRx script lift cost-per-diagnosed patient audience quality as well as direct response)
• Familiarity of nuances in targeting needs for pharmaceuticals clinical trials OTC products hospital systems and health topic/issue awareness campaigns

Minimum Qualifications & Skill Requirements: 

• 5+ years of experience in digital strategy programmatic platform sales or agency-side business development including 2+ years of experience in health-related advertising sales. Proven success reaching or exceeding sales goals with a strong network of health clients/partners
• Understands platforms analytics campaign creation and data strategies.
• Client-focused with a collaborative problem-solving approach demonstrated through an elevated ability to pitch/present and write proposals
• Proficiency in CRM tools Salesforce preferred familiar with Google Apps and a strong knowledge of Microsoft Office
• Excellent written and verbal communication skills
• Experience with endemic health publishers and digital platforms
• Familiarity with competitive targeting and activation offerings
• Knowledge of back end measurement eg NRx script lift cost-per-diagnosed patient audience quality as well as direct response
• Familiarity of nuances in targeting needs for pharmaceuticals clinical trials OTC products hospital systems and health topic/issue awareness campaigns

Optimal is proud to offer the following:

The base salary is commensurate with experience depending upon factors including but not limited to experience skill level education and location with an opportunity for limitless earning potential via commissions.

• Annual base salary range is $110000 - $135000 depending upon factors including but not limited to experience skill level education and location. with an opportunity for limitless earning potential via commissions. 
• Open leave (paid time off)
• Paid Leave for new parents
• Five-Year Anniversary Reward
• 100% employer-paid health insurance for employees (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile Phone & internet reimbursement and much more

Office Hours

This position is based in New York metro area and is fully remote. . Work hours are consistently 9:00 a.m. to 5:00 p.m. Monday - Friday with the expectation that evening and weekend work will be required as necessary.

What We Do

Optimal is a performance marketing agency on a mission to bring together the best data technology and people to achieve our clients’ marketing goals. Brand campaign or cause: we maximize performance at every moment. We are not only digital media strategists – we’re award-winning industry leaders with deep knowledge spanning all things digital: from advertising and paid media to marketing and communications to audience data and analytics we deliver for our clients.

Why Work With Us

We’ve built an A-team of digital marketers. We’re excellent at what we do care deeply about performing at the highest level possible and produce unparalleled results. As an integral member of this team you’ll learn the most improve the fastest accomplish more and have a ton of fun doing it.

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