Product Marketing Manager, Healthcare Delivery

Linus Health is a Boston-based digital health company focused on transforming brain health for people across the world. By advancing how we detect and address cognitive and brain disorders – leveraging cutting-edge neuroscience, clinical expertise, and artificial intelligence – our goal is to enable a future where people can live longer, happier, and healthier lives with better brain health.

We are a team of 95+(and growing!), embarking on an exciting period of accelerated growth.  We invite collaborative, self-driven and impact-oriented professionals to join our dynamic and fast-growing team.

Does this sound like an innovative & disruptive start-up where you could see yourself? If so, continue reading!

The Role

We’re looking for a talented and highly motivated Product Marketing Manager to join our growing Marketing team at Linus Health. This person will lead the go-to-market strategy, positioning, messaging, sales enablement, and voice of the customer for our small practices segment partnering closely with Product, Sales, and Marketing to hone the Linus Health message and drive adoption of our products.

What You’ll Do:

• Build and lead the go-to-market strategy and product marketing function for the small practices segment across positioning, messaging, collateral, content creation, sales enablement, and more.
• Lead strategic market launches for major product enhancements relating to Healthcare Delivery – updating related positioning and messaging, reflecting messaging updates in collateral, and coordinating cross-functional teams to support a successful launch (e.g., sales training, customer messaging, PR, landing pages, etc.) 
• Support ongoing release planning and coordination among cross-functional teams, ensuring sales enablement content and messaging evolves in line with product enhancements
• Develop voice of the customer frameworks and lead related research to provide market and customer insights to the organization.
• Own our competitive intelligence for Healthcare Delivery by monitoring competitors and identifying top threats to inform strategy for both the sales team (e.g., for battle cards and training on competitive positioning), as well as leaders within the organization. 
• Create product collateral, sales decks, and website messaging, as well as content to drive demand for Linus Health’s solutions (e.g., white papers, webinars, videos).
• Develop and lead integrated marketing campaigns to support lead generation with segment-specific messaging and strategies.
• Lead product pricing strategies by market and product line in partnership with finance, product management, and sales.

About You:

• 3-4 years of product of product marketing experience in a SaaS environment  
• 2-3 years of experience in healthcare (i.e. working in healthcare or marketing and/or selling into healthcare)
• Experience in or knowledge of primary healthcare delivery, including basic workflows and payment models (e.g. fee-for service, value based care) 
• Experience creating sales playbooks, including sales training materials – including developing buyer personas, discovery questions, objection handling, internal FAQs, etc. 
• Effective communication, presentation, and writing skills
• Ability and desire to work in a fast-paced startup environment, managing multiple high-priority projects simultaneously with a high degree of autonomy  
• Go-getter attitude with ability to balance strategic and tactical work on an ongoing basis
• Track record of working effectively cross-functionally, including serving as a key partner to product management and sales

What We Offer

• As a health and wellness company, an opportunity to have a lasting impact on the way people and communities engage with brain and mental health, and even to affect the prognoses of people’s mental and brain health trajectory
• A mission driven environment where all 100+ employees strive to exemplify our core values every day
• Unlimited PTO -- We know this can work both ways, however our leadership team does an excellent job at encouraging people to take PTO
• A sincere and deep appreciation for the importance of mental health: We have recently implemented a “monthly flex day” where employees are encouraged to take time away from work to rest, recharge & reset.
• A peer-to-peer recognition program: Celebrating our employees’ hard work and success is in our DNA!
• Employee Referral Incentive program
• The expected salary range for this position is between 115,000-135,000 per year including a discretionary yearly bonus incentive & equity
• A robust healthcare package that includes medical, dental & vision benefits as well as a 401(k) program where Linus will match up to 6% of employee contributions

Linus Health is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender, gender identity or expression, age, genetic information, disability or any characteristic protected by law. We believe that diversity is critical to the growth of our company and understand the importance of fostering an environment where everyone has a voice. We are also committed to providing reasonable accommodations for candidates with disabilities during the recruiting process. If you are in need of assistance due to a disability, please contact us.