Senior Manager Product Marketing

• Own product marketing strategy across the consumer journey (awareness consideration decision purchase engagement and retention) for our consumer experience.
• Define and continually refine the overarching consumer value proposition and product positioning ensuring we clearly articulate what makes CarGurus different and better.
• Partner with Consumer Product to influence the product roadmap with customer competitive and performance insights ensuring we build differentiated products that solve real consumer problems.
• Coach mentor and develop a team of Product Marketing Managers providing clear priorities feedback and growth opportunities while fostering a high-bar low-ego culture.
• Represent the voice of the consumer and develop a deep understanding of our customers and products. Leverage NPS and other customer insights to identify opportunities for improvement and provide input into the product roadmap.
• Build and standardize GTM frameworks and playbooks (tiering piloting experimentation launch and post‑launch optimization) for new products features and experience changes across web and app.
• Synthesize complex data and research into clear narratives that explain the "why" behind recommendations and drive alignment across senior stakeholders.
• Demonstrate a strong command of copywriting and creative judgment ensuring that all marketing communications are clear concise and compelling while also being customer-centric.
• Partner with our Creative and Performance Marketing teams to drive the performance creative roadmap and brief development ensuring assets are regularly updated and optimized to drive customer response (e.g. Google Meta and other ads emails landing pages testimonials videos).
• Implement project management strategies that align with the organization's overall goals and objectives and manage cross-functional dependencies while supporting project teams through complex problem-solving and decision-making.
• Demonstrate a deep understanding of the strategic priorities and roadmap and the impact your team's work has while being proactive and working autonomously anticipating next steps stakeholder questions potential roadblocks etc. with little day-to-day oversight and clear ownership over initiatives.
• Lead cross-functional working teams across Product Marketing Analytics and Engineering to bring launches and optimizations to market on time managing dependencies risks and trade‑offs.
• Establish clear goals success metrics and reporting for consumer product marketing initiatives ensuring the team's work is tightly aligned to product audience and revenue objectives and regularly communicate impact and learnings.

• Bachelor's degree (writing-intensive and/or quantitative major preferred)
• 8+ years of experience with at least 5+ years in product marketing; experience in consumer / B2C or marketplace businesses strongly preferred.
• 2+ years of people management experience including directly managing and developing product marketers or adjacent marketing roles.
• Very strong written and verbal communication skills. You are a storyteller with a knack for creating compelling content that will drive results and can flex between consumer-facing copy internal narratives and cross-functional presentations.
• Demonstrated track record leading GTM strategy and execution for consumer products or experiences-from insight and positioning through launch and optimization.
• Deep experience translating customer insights and data into strategy messaging and product decisions including comfort with experimentation and performance metrics.
• Skilled at developing cross-functional relationships and working in close partnership with product and marketing teams
• Ability to thrive in a fast-paced dynamic environment and manage multiple projects simultaneously and autonomously.

What We Do

Headquartered in Boston Massachusetts CarGurus is the #1 visited digital auto platform in the U.S. for shopping buying and selling new and used vehicles and an award-winning place to work. We give drivers and dealers the confidence to buy or sell cars exactly how they want: online in-person or a combination of both. Our culture fosters kindness collaboration and innovation while empowering Gurus with opportunities and resources to fuel their career growth. We aim to give all people—consumers dealers and our employees—the power to reach their destination.

Why Work With Us

Being a top destination for buying and selling vehicles requires collaboration innovation and fresh perspective. So we empower our Gurus with opportunities and support that help them confidently contribute and continuously grow as their authentic selves. Amazing benefits and perks and development programs underscore our commitment to our people.

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