VP, Revenue Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP, Revenue Marketing in the United States.

This is a high-impact leadership role responsible for building and scaling a modern, AI-native revenue marketing engine that directly drives pipeline and bookings. The position owns demand generation, digital marketing, field marketing, web strategy, and event-driven pipeline creation across North America and international markets. You will co-own revenue targets with senior GTM leadership and be accountable for measurable outcomes such as pipeline volume, acquisition efficiency, and marketing-sourced opportunities. The environment is fast-paced, lean, and execution-heavy, where AI is embedded into every workflow rather than treated as an add-on. This role requires a builder mindset—someone who can architect systems, execute campaigns hands-on, and elevate team capability through applied AI fluency. You will also play a key role in shaping how modern marketing operates by combining strategy, automation, and experimentation at scale.

• Own the full demand generation engine, including paid media, SEO, programmatic channels, and emerging generative engine optimization (GEO), ensuring consistent pipeline delivery and measurable revenue impact.
• Lead field marketing strategy across multiple regions, aligning programs with ICPs, sales priorities, and clearly defined pipeline contribution targets.
• Build and optimize web strategy as a core conversion platform, including site architecture, landing pages, content pathways, and conversion rate optimization.
• Drive content and SEO systems that build authority, increase visibility in both search engines and AI-generated discovery environments, and convert awareness into pipeline.
• Own event marketing strategy and attribution, ensuring all third-party and field events are tied to measurable pipeline outcomes and ROI.
• Develop and run AI-native marketing workflows, leveraging automation and AI systems to accelerate execution, testing, iteration, and performance optimization.
• Partner closely with Sales and GTM leadership to align on pipeline goals, account-based strategies, and revenue forecasting.

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Requirements

• 10+ years of experience in revenue marketing, demand generation, or growth leadership roles within B2B SaaS or technology-driven environments.
• Proven ownership of pipeline targets and demonstrated accountability for revenue outcomes tied to marketing performance.
• Hands-on experience across full-funnel demand generation, including paid search, display, programmatic, SEO, and ABM programs.
• Strong expertise with marketing and sales technology stacks, including platforms such as HubSpot, Marketo, Salesforce, and ABM/intent tools like 6sense or Demandbase.
• Experience building or scaling content, SEO, and web conversion strategies that directly contribute to pipeline growth and revenue impact.
• Strong understanding of attribution, analytics, and revenue reporting frameworks, with the ability to defend marketing impact with data.
• Demonstrated ability to design and execute AI-enabled marketing systems, workflows, and automation-driven campaigns.
• Experience leading cross-functional collaboration with Sales, Product Marketing, and Revenue Operations teams.
• High execution ability in lean environments, with strong bias toward building, testing, and iterating quickly.
• Excellent communication skills, executive presence, and ability to influence senior stakeholders.

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Benefits

• Competitive base salary range of $205,000–$245,000, plus bonus and additional compensation opportunities
• Performance-based incentive structure aligned with revenue and pipeline outcomes
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with employer contributions
• Flexible remote work within the United States
• Paid time off and company holidays
• Professional development and learning support
• Opportunity to work in a high-ownership, AI-native marketing environment
• Direct exposure to executive leadership and strategic decision-making