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Top Account Marketing Professional - UKI Market

Company: IBM

Location: RO Bucharest

Posted Mar 12, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <br> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> <span style=fontsize100pt> As a Top Account Field Marketer TAFM you will be responsible for driving growth in the UKI <span style=colorblack> market by applying a consistent Account Base Marketing methodology and approach for our high priority accounts in your designated account cluster The TAFM will collaborate and cocreate with their account teams to develop strong marketing strategies and execution plans that extend the reach of our sales teams increase revenue build new relationships strengthen IBMs reputation and drive towards shared outcomes <span> <span> <span> <span> <p> <ul> <li style=marginleft 8px> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> <b> <span style=fontsize100pt> <span style=colorblack> Know The Client <span> <span> <b> <span style=fontsize100pt> <span style=colorblack> The TAFMs value lies in knowing the clients business industry and market by developing a deep understanding of the clients business priorities imperatives and challenges <span> <span> <span> <span> <li> <li> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> <b> <span style=fontsize100pt> <span style=colorblack> Face of Marketing to Sales <span> <span> <b> <span style=fontsize100pt> <span style=colorblack> There should be no daylight between Marketing and Sales The TAFM leads the alignment of marketing and sales in cocreating a unified accountbased marketing plan to drive reputation relationships and revenue growth in the accounts they support The TAFM plays an integral role with their account teams as the Mini CMO for their cluster of accounts and over time becomes a trusted advisor to sales executives and sales account teams The Top Account program focus is on opportunity gen and helping our account teams assist the clients to achieve their business needs while growing the IBM business Orchestrating the marketing activities and requesting resources through the Plan of Record management driving clients to become aware consider and prefer IBM technology and transformation solutions to solve their business imperatives and achieve the clients business requirements <span> <span> <span> <span> <li> <li> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> <b> <span style=fontsize100pt> <span style=colorblack> Know The IBM Solutions <span> <span> <b> <span style=fontsize100pt> <span style=colorblack> TAFMs need to have an understanding of the IBM sales plays consulting focus areas relevant technology the technology decisions points and the value IBM brings through competitive differentiators <span> <span> <span> <span> <li> <li style=marginleft 8px> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> <b> <span style=fontsize100pt> <span style=colorblack> Develop an account clusterspecific marketing strategy and execution plan <span> <span> <b> <span style=fontsize100pt> <span style=colorblack> TAFMs cocreate with their cluster account teams the Marketing Strategy and Execution Plan utilizing resources such as client insight tools and enablement internal and external certification <span> <span> <span> <span> <li> <li style=marginleft 8px> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> <span style=fontsize100pt> <span style=colorblack> All Top Account Field Marketers will be formally <b> trained and certified in Account Based Marketing through the ITSMA <b> an external marketing association <span> <span> <span> <span> <li> <li style=liststyletypenone> <li> <li style=marginleft 16px> <span style=fontsize12pt> <span style=tabstopslist 720pt> <span style=fontfamilyCalibrisansserif> <span style=fontsize100pt> <span style=colorblack> The process includes 20 hours of required education 5 post education mentoring sessions and the completion of a cluster strategy and flight plan for assigned accounts All components are mandatory for certification <span> <span> <span> <span> <span> <li> <li style=marginleft 16px> <span style=fontsize12pt> <span style=tabstopslist 720pt> <span style=fontfamilyCalibrisansserif> <span style=fontsize100pt> <span style=colorblack> This program is enhanced with complementary internal IBM education to ensure a consistent global approach using proven methodologies and tools <span> <span> <span> <span> <span> <li> <li> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> <span style=fontsize100pt> <span style=colorblack> These skills will assist the TAFM in cocreate their marketing strategy through research about the clients determine client imperatives align solution initiatives elevate sales and consulting plays specifically for the account cluster create a targeted relationship map and actions to builddeepen relationships develop differentiated value props specific to the clients needs <span> <span> <span> <span> <li> <li> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> <span style=fontsize100pt> <span style=colorblack> The execution activities require TAFMs to create a 12month rolling plan that the TAFM will oversee <u> U <u> nderstand patterns of interest and analytical approaches to infuse intelligence into the marketing strategy evaluate and measure strategy and execution impact and effectiveness against KPIs Provide a closed loop process for continuous improvement Identify and share key success stories <span> <span> <span> <span> <li> <li> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> <b> <span style=fontsize100pt> <span style=colorblack> Client Experience <span> <span> <b> <span style=fontsize100pt> <span style=colorblack> Work closely with key stakeholders across marketing and sales to create compelling relevant and differentiated client experiences <span> <span> <span> <span> <li> <ul> <p> <br> This is a Hybrid role attendance to the office will be required only 3 times peer week <p> <p> <span style=colorffffff> BCRMCC23 <span> <p> <p> <span style=colorffffff> MCCJBID <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li style=marginleft8px> <span style=fontsize12pt> <span style=tabstopslist 360pt> <span style=fontfamilyCalibrisansserif> <span style=fontsize100pt> <span style=colorblack> Top Account Field Marketers will be assigned to a cluster of accounts <b> <b> in the same industry and geography <b> <b> where feasible <span> <span> <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=tabstopslist 360pt> <span style=fontfamilyCalibrisansserif> <span style=fontsize100pt> <span style=colorblack> They should be <b> solely focused on the role <b> and not split between multiple functions Note This does not apply to TAFMs that are managers <span> <span> <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=tabstopslist 360pt> <span style=fontfamilyCalibrisansserif> <span style=fontsize100pt> <span style=colorblack> Top Account Field Marketers must gain the trust of the account team and have a deep understanding of and be truly dedicated to the clusters they support For that to happen new hires should agree to <b> remain in the role for a minimum of 2 years <b> <span> <span> <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=tabstopslist 360pt> <span style=fontfamilyCalibrisansserif> <span style=fontsize100pt> <span style=colorblack> Top Account Field Marketers will be measured on yield new contacts and revenue growth in the accounts they support <span> <span> <span> <span> <span> <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <br> <span style=colorffffff> LIHybrid <span> <p><div>

IBM Internship - Application support Level 1 - ITIL

Company: IBM

Location: RO Bucharest

Posted Mar 07, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> LIhybrid <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <br> <span style=fontsize12pt> <span style=lineheightnormal> <span style=fontfamilyAptossansserif> <b> Brief activity description <b> <br> This role is for an operational support project structured on ITIL Framework offers support to the clients and client resolution teams and act as a single point of contact <span> <span> <span> <p> <p> <b> Responsibilities <b> <p> <ul> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Open and assign incidentsservice requests as per internal processprocedures received from different sources phone email ticketing tools <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Process user and access management requests <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Communicate follow up and manage centralize distribution lists via Email Exchange Console <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Send mass mails and notifications emails to customer for the maintenance window or unavailability of the applications and platforms in scope <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Publishing documentation on different sites <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Driving surveys <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Collaboration and communication with other client stakeholders and project teams to prioritize and ensure incident and service requests resolution <span> <span> <span> <li> <li style=marginbottom11px marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> The Internship program is for a determined period of 3 months full time with a high possibility to extend the collaboration <span> <span> <span> <li> <ul> <p> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> <b> Benefits <b> <span> <span> <span> <p> <ul> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> After 3 months of internship the candidate can be offered the option of a permanent position in IBM <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Interaction with IBM professionals to gain industry insight and exposure to international projects <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Supportive work environment <span> <span> <span> <li> <li style=marginbottom11px marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Ongoing learning and development opportunities <span> <span> <span> <li> <ul> <div style=fontsize10pt fontfamilyAptos sansserif color212121> <div> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Last year student or fresh graduate of a technical faculty Cybernetics Computer Science Mathematics etc <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Logical thinking and problem solving abilities <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Teamwork good communication skills both written and spoken <span> <span> <span> <li> <li style=marginbottom11px marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> English advanced <span> <span> <span> <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> German or French skills represents an advantage <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Some customer service support desk experience <span> <span> <span> <li> <li style=marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> Technical skills basic knowledge of Unix and Windows basic database knowledge <span> <span> <span> <li> <li style=marginbottom11px marginleft8px> <span style=fontsize12pt> <span style=lineheight115> <span style=fontfamilyAptossansserif> ITIL knowledge <span> <span> <span> <li> <ul> <p> <p><div>

Brand Marketing Leader, IBM Consulting

Company: IBM

Location: RO Bucharest

Posted Mar 01, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <ul> <li> The Brand Marketing Leader IBM Consulting is responsible for the global brand strategy and activation of the fastgrowing IBM Consulting business to ensure IBM is known in the market for its technology and consulting expertise <li> <li> Reporting into the global Vice President of Brand Marketing and Communications IBM Consulting your role will consist of two major parts 1 Brand Stewardship and Activation and 2 CrossConsulting Marketing and Communications Content <li> <li> You will be responsible for the brand development and implementation of IBM Consulting including messaging merchandise content digital and event experiences <li> <li> Responsible for the strategic coordination of all elements of marketing and communications the consulting business including paid media websites events content development analyst relations external and media relations and client storiescase studies <li> <li> You will be responsible for organizing the monthly IBM Consulting brand council a meeting of IBM Consulting and Marketing senior leadership to make decisions about the structure identity and narrative of the IBM Consulting brand <li> <li> You will interact and collaborate with a team of brand strategists creative designers and comms professionals to produce and enforce the guidelines for the IBM Consulting Brand <li> <li> You will be responsible for the naming function of all products and services for IBM Consulting This includes the renaming of products and services by IBM Consulting acquisitions and anyone wishing to include IBM protected terms in their product names <li> <li> <i datastringifytype=italic> This is a Hybrid role attendance to the office will be required only 3 times peer week <i> <li> <ul> <p> <span style=colorffffff> <b> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> MCCJBID <span> <span> <span> <b> <br> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> MCCPRODMKT <br> BCRMCC23 <span> <span> <span> <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> 5 years experience in marketing and communications with global brand <li> <ul> <p> <span style=colorffffff> 3 <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul dir=ltr> <li> Technology or IT Consulting industry experience <li> <ul> <p> <span style=colorffffff> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> LIHybrid <span> <span> <span> <span> <p> <p> <span style=colorffffff> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>

Digital Data Scientist

Company: IBM

Location: RO Bucharest

Posted Mar 07, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <div dir=ltr style=textalign justify> <h4 datapmslice=1 1 > We are seeking a skilled Data Scientist with advanced analytics data modeling and visualization expertise to join our dynamic team As a key member of the IBMcom team you will be responsible for leveraging Adobe Analytics and other tools to extract actionable insights from complex datasets create comprehensive data models and develop visually compelling reports and dashboard <h4> <p> Responsibilities <p> <ul> <li datastringifyborder=0 datastringifyindent=0> Gather analyze and interpret data to identify visitor trends patterns and opportunities for designing AB testing and personalization activities using the Adobe tech stack Adobe Analytics Adobe Target Adobe Experience Platform <li> <li datastringifyborder=0 datastringifyindent=0> Design develop and implement advanced statistical models and machine learning algorithms for AB testing and personalization <li> <li datastringifyborder=0 datastringifyindent=0> Provide pre and posttest deepdive analyses using different data sources to identify understand and convey potential visitor problems and be able to make optimization recommendations <li> <li datastringifyborder=0 datastringifyindent=0> Design and build interactive dashboards and reports using Adobe Analytics and other visualization tools eg Adobe Experience Cloud Tableau to communicate actionable insights and to measure the ROI for the AB testing and personalization programs <li> <li datastringifyborder=0 datastringifyindent=0> Build intelligent models for targeting using advanced features such as recommendations in Adobe Target <li> <li datastringifyborder=0 datastringifyindent=0> Collaborate with crossfunctional analytics teams to inform the testing and personalization roadmap <li> <li datastringifyborder=0 datastringifyindent=0> Able to debug success metric tracking understand where it could be failing and suggest improvements <li> <li datastringifyborder=0 datastringifyindent=0> Stay current with industry trends and best practices in digital analytics data modeling and visualization techniques <li> <li datastringifyborder=0 datastringifyindent=0> Share knowledge and train nontechnical teams <li> <li datastringifyborder=0 datastringifyindent=0> This is a Hybrid role attendance to the office is currently required only 3 times per week <li> <ul> <p> <span style=colorffffff> BCRMCC23 <br> <b datastringifytype=bold> MCCJBID <b> <span> <br> <span style=colorffffff> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sans= style=fontfamily> MCCPRODMKT <span> <span> <span> <span> <p> <div> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <div dir=ltr> <ul> <li datastringifyborder=0 datastringifyindent=0> Bachelors degree in Computer Science Statistics Mathematics or a related field Masters degree preferred <li> <li datastringifyborder=0 datastringifyindent=0> Proven experience working with Adobe Analytics including proficiency in data collection segmentation and analysis Adobe Target and Google Analytics <li> <li datastringifyborder=0 datastringifyindent=0> Proficiency in data visualization tools such as Tableau Power BI or Adobe Experience Cloud <li> <li datastringifyborder=0 datastringifyindent=0> Excellent analytical skills with the ability to translate complex data into actionable insights with a B2B lens <li> <li datastringifyborder=0 datastringifyindent=0> Strong communication and presentation skills with the ability to convey technical concepts to nontechnical teams <li> <li datastringifyborder=0 datastringifyindent=0> Ability to work effectively both independently and as part of a team in a fastpaced dynamic environment <li> <ul> <div> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul dir=ltr> <li> <p> Adobe Analytics certification or equivalent <p> <li> <li> <p> Experience with other Adobe solutions eg Adobe Target Adobe Audience Manager AEP Journey Optimizer <p> <li> <li> <p> Knowledge of audience targeting data sets like 6Sense Demandbase Bombora et al <p> <li> <li> <p> Experience working in B2B ecommerce andor leadgenerating businesses <p> <p> <span style=colorffffff> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> LIHybrid <span> <span> <span> <span> <p> <li> <ul> <p> <span style=colorffffff> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>

Paid Media Specialist

Company: IBM

Location: RO Bucharest

Posted Mar 13, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <br> <span style=fontsize11pt> <span style=lineheight107> <span calibri= style=fontfamily> The preferred candidate is team player dynamic and data driven individual with a passion for paid media and advertising They will employ media planning skills demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables <span> <span> <span> <p> <p> Main responsibilities <p> <ul> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> Work closely with EightBar media agency team internal IBM stakeholders and be an integral part of global paid media team to achieve objectives as defined <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> Lead multiple simultaneous projects while maintaining execution accuracy and audit posture and efficiency in deliverables <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> Work with multiple tools amp systems that enable campaigns to go live and monitor performance <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> Provide operational support and management of our advertising technology and systems <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> Work with IBM and agency technical privacy and legal teams to update and enhance our adtech platforms and capabilities <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> Cover necessary enablement for the media channel and relevant processes to other marketing functions in order to have seamless processes and workflows for campaigns <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> Gather requirements form stakeholders for changes and enhancements to current systems <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> <span style=lineheight107> <span calibri=> Support campaign media strategists by ensuring campaignproduct teams are following best practices and optimization recommendations in order to continually improve medias effectiveness at driving business outcomes <span> <span> <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> <span style=lineheight107> <span calibri=> Manage paid search intake process for all campaigns supporting IBMs priority products and services <span> <span> <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> <span style=lineheight107> <span calibri=> Collaborate with campaign teams to obtain relevant paid media creative asset inputs for media execution Confirm creative and journey assets align to best practices <span> <span> <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> <span style=lineheight107> <span calibri=> Paid Media Creative Asset managementin charge of final QA of asset inputs Transcribe these inputs into the appropriate trafficking systems <span> <span> <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> <span style=lineheight107> <span calibri=> Work collaboratively with Creative Specialist and aligned campaign teams to keep creative respository up to date <span> <span> <span> <span> <li> <li> <span style=fontfamilyArialHelveticasansserif> <span style=fontsize12px> <span style=lineheight110> <span ibm= plex= sans=> This is a Hybrid role attendance to the office is currently required only 3 times per week <span> <span> <span> <span> <li> <ul> <p> <span style=colorffffff> <b> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sans= style=fontfamily> MCCJBID <span> <span> <span> <b> <br> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sans= style=fontfamily> MCCPRODMKT <br> BCRMCC23 <span> <span> <span> <span> <br type=moz> <p> <p> <span style=colorffffff> MCCJBID <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <br> <p> <h4> <span style=fontsize11pt> <span style=lineheight107> <span calibri= style=fontfamily> Main requirements for the role <span> <span> <span> <h4> <ul> <li> <h4> Basic experience in paid media cross channel Paid Search Paid Social Display with 12 years of experience at a digital media planning agency preferred <h4> <li> <li> <h4> ​​​​​​​HTML Javascript JQuery Python SQL and database skills <h4> <li> <li> Relevant experience with paid media working with a media agency and managing budget <li> <li> Data driven experience with digital paid media optimalization strong analytical skills <li> <li> Strong collaboration skills verbal and written communication skills outstanding attention to detail <li> <li> Understanding of the 2024 Marketing framework and management system amp objectives is a plus <li> <li> Growth mindset and openness to adapt fast and efficiently to change Ability to absorb learning quickly and act upon <li> <li> Experience with driving multiple projects and managing multiple stakeholders <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> <h4> Experience with multi market B2B campaigns is a plus <h4> <li> <li> <h4> Hands on experience with digital channels media platforms Media Math LinkedIn Redddit Twitter etc is a plus <h4> <li> <li> <h4> Experience or familiarity with digital marketing tools a plus ad servers DSPs and paid social and audience management platforms is a plus <h4> <li> <li> <h4> Media digital campaigns andor Advertising Agency experience preferred <h4> <li> <ul> <p> <span style=colorffffff> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sans= style=fontfamily> LIHybrid <span> <span> <span> <span> <p><div>

Ecosystem Experience Marketer

Company: IBM

Location: RO Bucharest

Posted Mar 11, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <div class=compositetextarealine datav3fec1da2=> <div class=compositetextarealinepart textalignreset datav3fec1da2= id=multilinecomplinepartdiv0> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> The Ecosystem Experience Marketer orchestrates how we make that value real for the partner based on where they are what they want to achieve and what we have available to help them do it The own the creation and activation of the Partner experience across all touch points The most successful marketer in this role is constantly asking How do we know were compelling the next best action for each partner growing partner satisfaction alongside IBMs revenue <p> Required Technical and Professional Expertise <p> <span> <div> <ul> <li class=compositetextarealinepart textalignreset datav3fec1da2=> Increases demand as a direct correlation of improved partner satisfaction <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Experiments constantly embracing an anthropological mindset to find new ways to satisfy Partner needs <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Collaborates with current and potential partners ecosystem colleagues and fellow marketers to learn cocreate and share feedback <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Is global and local working to understand needs and opportunities globally in order to orchestrate relevant hyperlocalized experiences <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Responds swiftly to emerging opportunities strategic pivots and corporate mandates tailoring the experience to drive incremental impact <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Has experience working in partner marketing <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Is passionate about people We value a focus on relationships over experience working in high tech or ecosystem <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Challenges everything The best candidate has an entrepreneurial mindset and appetite to stretch the role constantly remaining what it can deliver <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> This is a Hybrid role attendance to the office is currently required only 3 times per week <span> <span> <li> <ul> <div class=compositetextarealinepart textalignreset> <span style=colorffffff> <b datastringifytype=bold> MCCJBID <b> <br> BCRMCC23 <br> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> MCCPRODMKT <span> <span> <span> <span> <div> <div> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <div class=compositetextarealine datav3fec1da2=> <div class=compositetextarealinepart textalignreset datav3fec1da2= id=multilinecomplinepartdiv0> <div> <ul> <li class=compositetextarealinepart textalignreset datav3fec1da2=> Partner marketing experience in a B2B environment having firsthand experience and a track record of successfully developing marketing strategy and programs <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Experimentative working quickly to pilot succeedfail fast and scale what works <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Highly collaborative able to represent ecosystem in meetings and discussions building effective teaming relationships within ecosystem marketing and with other marketing and business areas <span> <li> <ul> <div> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <div class=compositetextarealine datav3fec1da2=> <div class=compositetextarealinepart textalignreset datav3fec1da2= id=multilinecomplinepartdiv0> <span style=colorffffff> <span class=partgeneral textalignreset datav3fec1da2= dir=auto id=multilinecomplinepart0> <span> LIHybrid <span> <div> <div><div>

Product Marketer - IBM Consulting

Company: IBM

Location: RO Bucharest

Posted Mar 01, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To <br> think along with clients and sell To make markets To invent To collaborate Not just to do <br> something better but to attempt things youve never thought possible Are you ready to <br> lead in this new era of technology and solve some of the worlds most challenging <br> problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic <br> company known as a pioneer in computing You will grow your knowledge of cuttingedge <br> software such as generative Al or hybrid cloud while working with teams across the globe <br> and driving outcomes that shape the future of IBM and your own career In addition to a <br> competitive package IBM offers a collaborative and growthoriented work environment and <br> global responsibilities <p> <p> We are currently seeking an experienced and passionate Product Marketing Manager to join our team In this role you will work closely with our consulting team marketing discipline focals clients and partners to develop and execute comprehensive multichannel marketing programs that drive the success of our products and services in our target client accounts <p> <p> The Product Marketing Manager role works to establish and highlights how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <ul> <li> <p> Participate in interlocks with Consulting leaders assessing the readiness timing and roll out of market entry points within our consulting portfolios <p> <li> <li> <p> Support execution of the gotomarket strategy for different clevel buyer groups across both enterprise and industry domains combining the strength of WatsonX with consulting + our ecosystem <p> <li> <li> <p> Support the creation of compelling full funnel marketing content and sales collateral including thought leadership content videos sales materials webinars blog posts presentations customer case studies demos and more <p> <li> <li> <p> Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up <p> <li> <li> <p> Monitor analyze and report on marketing performance and adjust strategies as needed <p> <li> <li> <p> Communicate project manage and collaborate across your crossfunctional marketing peers aligning to sprint planning <p> <li> <li> <p> Stay current on industry trends market conditions and competitor activities applying insights to inform marketing strategies <p> <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times peer week <p> <p> <span style=colorffffff> MCCJBID <br> BCRMCC23 <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> 2+ years of experience in product marketing preferably in a B2B environment <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Experience developing and executing successful product marketing plans <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Strong communication and writing with the ability to distill complex ideas into clear and compelling messaging <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Strong analytical and problemsolving skills with the ability to draw insights from data and apply them to marketing strategies <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Familiarity with marketing tools and platforms such as marketing automation CRM and analytics software <span> <span> <p> <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <br> <span style=colorffffff> MCCJBID <br> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>

Global Ecosystem Marketing Lead- Product-Led-Growth

Company: IBM

Location: RO Bucharest

Posted Mar 12, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity We are on the forefront of groundbreaking change improving businesses society and the human condition As a leader in Hybrid Cloud and AI we are leading the charge in a worldwide digital transformation <p> Our Marketing Communications amp Corporate Social Responsibility MCC team tells this story and is responsible for positioning IBM in the market We define and optimize IBMs brand capture the markets attention and articulate our point of view for clients partners the media and even other IBMers As part of our team youll be surrounded by bright minds and keen collaborators always willing to help and be helped as you apply passion to work that will compel our audience to choose IBMs products and services <p> <p> When you join IBM you join a culture of openness collaboration and trust You join a team of IBMers who are helping technology support a positive global transformation So join us and experience a place where you can cocreate your learning and opportunities A place where teamwork and unique ideas are treasured A place where you can bring innovation to life <p> <p> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <p> Much of the Partner Ecosystems success will hinge on our ability to drive incremental business through the newly recruited Business Partners ProductLedGrowth PLG offerings and new routes to market In order to achieve our New Client AcquisitionNCA and Ecosystem objectives we must expand our ecosystem with new transacting Sell and embedBuild partners and lean into the PLG areas The Global Ecosystem Marketing Lead Productled growth will be a part of the xEcosystem Strategic Priorities Squad and lead the strategy and execution of PLG for the Global Ecosystem Marketing amp Comms team <p> <p> Responsibilities may include <p> <ul> <li> <p> Dedicated to leading the execution of the crossbrand Ecosystem Marketing amp Communications strategy aligned to PLG To With Through and For our IBM Business Partners <p> <li> <li> <p> Act as the Subject Matter Expert for Ecosystem Marketing holistically across PLG functional areas Ecosystem Marketing IBM Marketing Sales Product​ <p> <li> <li> <p> Drive the Yield amp Performance Management System of Partners by partnering with the PLG Pods Geos Ecosystem Brand teams amp Experience Hubs <p> <li> <li> <p> Partner with Global Sales on PLG speaking engagements to enable both internal stakeholders and our Business Partners <p> <li> <li> <p> Collaborate cross the Geographies amp ValueAddedDistributors to enable and activate aligned partner sets and facilitate a functional feedback loop <p> <li> <li> <p> This role requires a self starter with the ability to collaborate cross functionally while partnering with the other members of the Ecosystem Strategic Priorities Squad Partner Recruitment PLG AI For Business Value Added Distributors <p> <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times peer week <br> <span style=colorffffff> MCCJBID <br> MCCPRODMKT <br> BCRMCC23 <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li class=paragraph style=marginleft 8px> <p> PartnerEcosystem Marketing experience having firsthand experience and a proven track record of successfully developing marketing strategy and programs <p> <li> <li class=paragraph style=marginleft 8px> <p> Experience within the ProductLedGrowth solution areas <p> <li> <li class=paragraph style=marginleft 8px> <p> Highly collaborative to bridge communication gaps <p> <li> <li class=paragraph style=marginleft 8px> <p> Comfortable presenting in groups and public speaking <p> <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li class=paragraph style=marginleft8px> Partner marketing experience in a B2B environment <li> <li class=paragraph style=marginleft8px> Clientcentric mindset to find new ways to satisfy Partner needs <li> <li class=paragraph style=marginleft8px> Experimentative works as part of a team to quickly to pilot succeedfail fast and scale what works <li> <li class=paragraph style=marginleft8px> Highly collaborative building effective teaming relationships within ecosystem marketing and with other marketing and business areas <li> <li class=paragraph style=marginleft8px> Is passionate about people we value a focus on relationships over experience working in high tech or ecosystem <li> <ul> <p> <span style=colorffffff> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>

Ecosystem Solutions Marketing Manager

Company: IBM

Location: RO Bucharest

Posted Mar 12, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity We are on the forefront of groundbreaking change improving businesses society and the human condition As a leader in Hybrid Cloud and AI we are leading the charge in a worldwide digital transformation <p> Our Marketing Communications amp Corporate Social Responsibility MCC team tells this story and is responsible for positioning IBM in the market We define and optimize IBMs brand capture the markets attention and articulate our point of view for clients partners the media and even other IBMers As part of our team youll be surrounded by bright minds and keen collaborators always willing to help and be helped as you apply passion to work that will compel our audience to choose IBMs products and services <p> <p> When you join IBM you join a culture of openness collaboration and trust You join a team of IBMers who are helping technology support a positive global transformation So join us and experience a place where you can cocreate your learning and opportunities A place where teamwork and unique ideas are treasured A place where you can bring innovation to life <p> <p> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <p> The Ecosystem Solution Marketer owns the growth strategy for specific IBM technologies through the ecosystem The most successful marketer in this role is constantly asking How do we grow our revenue and advocacy for IBMs prioritized products with and through our ecosystems focusing the partner community on the technologies core to IBMs growth strategy and maximizing their use and sellthrough to aggressively grow revenue globally <p> <p> Responsibilities may include <p> <ul> <li> <p> Brings a strong understanding of the ecosystem to the marketing and product teams helping reinforce an ecosystem mindset <p> <li> <li> <p> Is passionate about technology and what it can do eager to help others benefit from whats possible <p> <li> <li> <p> Has experience working on a complex team working alongside product marketing and offering teams to shape the technology roadmap and ensure a partnerfocused approach <p> <li> <li> <p> Aggressively grows the technology revenue through the ecosystem globally <p> <li> <li> <p> Surfaces new growth opportunities to the IBM Product Marketing community to optimize core marketing activities <p> <li> <li> <p> Manages global growth scaling whats working doubling down where growth exists and experimenting with new concepts where growth is slow <p> <li> <li> <p> Drives feature advocacy through the product marketing and management teams <p> <li> <li> <p> Collaborates with the product marketing and content teams to build compelling positioning and tools to aid partners in consuming and marketing the technologies <p> <li> <li> <p> Works as part of an agile squad to rapidly improve the partner experience constantly piloting and globally scaling new ways to engage <p> <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times peer week <br> <span style=colorffffff> MCCJBID <br> MCCPRODMKT <br> BCRMCC23 <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li class=paragraph style=marginleft 8px> <p> Partner marketing experience in a B2B environment having firsthand experience and a track record of successfully developing marketing strategy and programs <p> <li> <li class=paragraph style=marginleft 8px> <p> Experimentative working quickly to pilot succeedfail fast and scale what works <p> <li> <li class=paragraph style=marginleft 8px> <p> Highly collaborative able to represent ecosystem in meetings and discussions building effective teaming relationships within ecosystem marketing and with other marketing and business areas <p> <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li class=paragraph style=marginleft8px> Partner marketing experience in a B2B environment <li> <li class=paragraph style=marginleft8px> Clientcentric mindset to find new ways to satisfy Partner needs <li> <li class=paragraph style=marginleft8px> Experimentative works as part of a team to quickly to pilot succeedfail fast and scale what works <li> <li class=paragraph style=marginleft8px> Highly collaborative building effective teaming relationships within ecosystem marketing and with other marketing and business areas <li> <li class=paragraph style=marginleft8px> Is passionate about people we value a focus on relationships over experience working in high tech or ecosystem <li> <ul> <p> <span style=colorffffff> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>

A/B Testing and Personalization Strategist with Adobe Target

Company: IBM

Location: RO Bucharest

Posted Mar 12, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic <br> company known as a pioneer in computing You will grow your knowledge of cuttingedge <br> software such as generative Al or hybrid cloud while working with teams across the globe <br> and driving outcomes that shape the future of IBM and your own career In addition to a <br> competitive package IBM offers a collaborative and growthoriented work environment and <br> global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <br> As the AB Testing and Personalization Strategist for ibmcom youll leverage your expertise in web optimization and Adobe Target to orchestrate impactful testing initiatives and personalization campaigns to drive business growth <br> You will collaborate with various counterparts to advise guide and deliver high impact projects <p> <p> The ideal candidate will be a proven web strategist who is creative collaborative and has a passion for datadriven marketing <p> <ul> <li> Develop implement analyze and optimize AB tests and personalization programs using Adobe Target <li> <li> Collaborate with internal teams to understand business priorities and translate them into actionable testing hypotheses and impactful personalization strategies <li> <li> Leverage data and user research to define and refine audience segmentation <li> <li> Drive learnings insights and recommendations for further improvements or iterations based on testingpersonalization results <li> <li> Present complex information outcomes and recommendations to stakeholders in a clear compelling manner <li> <li> Champion the testing and personalization programs by keeping stakeholders informed about all aspects of Adobe Target and its initiatives <li> <li> Contribute to the creation and sharing of best practices within the organization <li> <li> Initiate orchestrate and monitor largescale web optimization initiatives <li> <li> Ensure consistent clean and errorfree activity setup within Adobe Target <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times per week <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> 3+ years proven experience as a web strategist with a strong understanding of web optimization principles <li> <li> Expertise in Adobe Target including audience segmentation testing and personalization techniques <li> <li> Ability to interpret data and translate it into actionable insights <li> <li> Ability to multitask projects and requirements <li> <li> Ability to work and collaborate effectively with internal teams in a crosscultural setting <li> <li> Basic understanding of HTML JavaScript and CSS <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Masters in digital marketing <li> <li> Previous experience with the broader Adobe stack is a plus Adobe Audience Manager Adobe Journey Optimizer Adobe Experience Platform <li> <ul> <p> <span style=colorffffff> <span style=fontsize110pt> <span style=fontfamilyCalibri> IBMDCB MCCJBID <span> <span> <span> <p><div>

Field MCC Professional – Field Insights

Company: IBM

Location: RO Bucharest

Posted Mar 04, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> IBM Field Marketing amp Communications Field MampC represents IBM in the market They work with our global clients partners and the media as well as engaging with sellers and the local level The Field Activation Unit within Field MampC supports the Field MampC community to successfully plan and execute to achieve their objectives As part of Field Activation Field Insights provide datadriven market context to inform decision making across Field Marketing and Communication <p> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <br> This role will support our teams in our Geographies with annual and quarterly planning and initiatives aligned to key priorities by providing relevant market context that needs to be considered as part of the planning process this includes assessment of impact of the macro environment technology market and competition that could impact IBM positioning and marketing execution <p> <p> In this role you will leverage your data analysisscience and data visualization skills to assist in automating access to data and visualize data to showcase IBM relative to the market Your skills will be used to ensure we democratize access to relevant market data in a way that is easy consumable and understandable for Field MampC Professionals <p> <p> Responsibilities include <p> <ul> <li> Understand IBMs access to external data and where best it can be applied <li> <li> Enable selfhelpautomation service for stakeholders through development of relevant tools providing access to data sources <li> <li> Leveraging IBMs access to external data visualize the data to ensure easy consumption and application using tools like tableau <li> <li> Support specific priority initiatives with secondary market research <li> <li> Engage with key stakeholders to understand needs related to external market and translate this into key deliverables work as part of a team to meet these deliverables <li> <li> Drive awareness of key deliverables and capabilities of the team across a broad stakeholder group <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times peer week <br> <span style=colorffffff> <b datastringifytype=bold> MCCJBID <b> <br> MCCPRODMKT <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> 3+ data sciencedata analysis and visualization <li> <li> Sound knowledge of data visualization tools like Tableau <li> <li> Project Management <li> <li> Experience in working in B2B Technology environment <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Strong critical thinking skills <li> <li> GenAI Prompt Engineering <li> <li> Strong ability to scope and deliver an analytical project <li> <ul> <p> <span style=colorffffff> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>

Senior Product Marketer - IBM Consulting

Company: IBM

Location: RO Bucharest

Posted Mar 01, 2024

<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To <br> think along with clients and sell To make markets To invent To collaborate Not just to do <br> something better but to attempt things youve never thought possible Are you ready to <br> lead in this new era of technology and solve some of the worlds most challenging <br> problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic <br> company known as a pioneer in computing You will grow your knowledge of cuttingedge <br> software such as generative Al or hybrid cloud while working with teams across the globe <br> and driving outcomes that shape the future of IBM and your own career In addition to a <br> competitive package IBM offers a collaborative and growthoriented work environment and <br> global responsibilities <p> <p> We are currently seeking an experienced and passionate Product Marketing Manager to join our team In this role you will work closely with our consulting team marketing discipline focals clients and partners to develop and execute comprehensive multichannel marketing programs that drive the success of our products and services in our target client accounts <p> <p> The Product Marketing Manager role works to establish and highlights how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <ul> <li> <p> Participate in interlocks with Consulting leaders assessing the readiness timing and roll out of market entry points within our consulting portfolios <p> <li> <li> <p> Support execution of the gotomarket strategy for different clevel buyer groups across both enterprise and industry domains combining the strength of WatsonX with consulting + our ecosystem <p> <li> <li> <p> Support the creation of compelling full funnel marketing content and sales collateral including thought leadership content videos sales materials webinars blog posts presentations customer case studies demos and more <p> <li> <li> <p> Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up <p> <li> <li> <p> Monitor analyze and report on marketing performance and adjust strategies as needed <p> <li> <li> <p> Communicate project manage and collaborate across your crossfunctional marketing peers aligning to sprint planning <p> <li> <li> <p> Stay current on industry trends market conditions and competitor activities applying insights to inform marketing strategies <p> <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times peer week <p> <p> <span style=colorffffff> MCCJBID <br> BCRMCC23 <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> 5+ years of experience in product marketing preferably in a B2B environment <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Proven track record of developing and executing successful product marketing plans <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Strong communication and writing with the ability to distill complex ideas into clear and compelling messaging <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Strong analytical and problemsolving skills with the ability to draw insights from data and apply them to marketing strategies <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Familiarity with marketing tools and platforms such as marketing automation CRM and analytics software <span> <span> <p> <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <br> <span style=colorffffff> MCCJBID <br> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>

Frequently Asked Questions

What are the typical salary ranges by seniority for Comprehensive Benefits Package roles?
Entry‑level Benefits Analyst: $55,000–$70,000; Mid‑level Analyst/Manager: $70,000–$95,000; Senior Manager/Director: $95,000–$130,000; VP of Compensation & Benefits: $130,000–$170,000. Salaries shift 10–15% higher in major metros like San Francisco or New York and can dip 5–10% in smaller markets.
Which skills and certifications are most valuable for a career in Comprehensive Benefits Package?
Hands‑on expertise in Workday, SAP SuccessFactors, Gusto, or Zenefits; proficiency in Excel, SQL, and data‑visualization tools (Tableau, Power BI); deep knowledge of ACA, HIPAA, and ERISA regulations; and certifications such as CEBS (Certified Employee Benefits Specialist), CBP (Certified Benefits Professional), or SHRM‑CP/SCP. Demonstrating success in vendor negotiation and benefits analytics projects boosts employability.
Is remote work commonly available in Comprehensive Benefits Package positions?
Yes. 70–80% of Benefits Analyst and Manager roles offer fully remote or hybrid options, supported by cloud portals (e.g., Gusto Benefits Portal), video conferencing (Zoom, Teams), and collaboration platforms (Slack, SharePoint). Companies often set clear remote‑policy guidelines and require 2–3 in‑office days per month for onboarding or vendor meetings.
What does a typical career progression look like in this field?
Benefits Analyst → Senior Analyst → Benefits Manager → Senior Manager → Director of Compensation & Benefits → VP of Compensation & Benefits. Each step adds responsibilities for strategic planning, cross‑functional leadership, and executive reporting. Gaining a CEBS certification and leading a major benefits redesign project accelerates promotion.
What are the current industry trends shaping Comprehensive Benefits Package roles?
1) AI‑driven benefits analytics for predictive cost modeling; 2) Expansion of mental‑health and wellness programs (e.g., Calm, Headspace, Virgin Pulse); 3) Shift to flexible benefit baskets allowing employees to choose coverage; 4) Heightened focus on data privacy and GDPR/CCPA compliance; 5) Seamless integration of benefits modules within HRIS and payroll systems to reduce manual work.

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