Comprehensive Benefits Package Jobs in RO Bucharest
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Demand Strategist
Company: IBM
Location: RO Bucharest
Posted Feb 08, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic <br> company known as a pioneer in computing You will grow your knowledge of cuttingedge <br> software such as generative Al or hybrid cloud while working with teams across the globe <br> and driving outcomes that shape the future of IBM and your own career In addition to a <br> competitive package IBM offers a collaborative and growthoriented work environment and <br> global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <p> The Demand Strategist is the growth marketer and the architect of the endtoend customer journey with the goal of delivering healthy opportunity pipeline and revenue for IBM <br> Demand Strategists design orchestrate and optimize a modern mix of tactics that efficiently and effectively delivers desired brand reputation relationship and revenue outcomes in direct alignment and support of strategic business plans IBM puts customers at the heart of everything we do IBM Demand Strategists exercise extreme empathy for all customers prospects and users making sure content is compelling and valuable and served up at the right time in the right channel in the right context <p> <p> Key Responsibilities <br> 1 Strategy Planning amp Customer Journey Design <br> Understand the market landscape business objectives target personas key use cases and product offers for the assigned demand program <br> Translate business objectives into actionable demand outcomes across the funnel <br> Receive inputs from product marketing messaging amp content strategists on business priorities key messages and content strategy amp plan <br> Design the omnichannel demand journey for key audiences anchored in a core demand experience amp working backwards from the outcomes <br> Build nurture and sales follow upenablement strategy to land the right conversation with the right customer about the right solutionoffering <br> 2 Execution Orchestration <br> Design and deliver demand strategy for priority audiences such as top account lists industries and job roles <br> Partner with and brief in discipline digital social media email focals to ensure demand strategy is executed consistently across channels <br> Responsible for ensuring the discipline focals have the demand inputs they need in order to deliver a plan that aligns to demand strategy and can execute accordingly <br> Required proficiency in channel strategy where you can speak to what is currently in market for your demand program <br> Communicate demand strategy to relevant stakeholders including but not limited to geo hub teams field marketing BU stakeholders etc <br> Assess and communicate demand plan readiness to geo counterparts to ensure demand strategy can be picked up and executed outside of the US <br> Partner with content social digital email and media experts to create amp execute an omnichannel experimentation plan <br> Partner with geo hub and field marketing teams to ensure sales is enabled to properly work leads <br> 3 Performance Optimization <br> Understand brand to demand performance trends for the assigned campaign amp work with discipline focals to diagnose and optimize performance issues <br> Deep analysis of marketing performance across aspects such as tactic type content asset channel audience segment or business line <br> Evaluation of relevant KPIs such as impressions web traffic organic search performance leads pipeline or wins with a keen eye on benchmarks and yield rates <br> Readiness to explain emerging performance opportunities or challenges <br> Strategies to deliver next best actions and support targeted pipeline coverage and revenue for the business <br> Turn insight into action cycling of performance insights directly back into planning and orchestration <p> <p> <i datastringifytype=italic> This is a Hybrid role attendance to the office will be required only 3 times peer week <i> <p> <p> <span style=colorffffff> MCCJBID <span> <br> <span style=colorffffff> BCRMCC23 <span> <p> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Highly empathetic able to imagine walking in our customers shoes <li> <li> Understand current and emerging marketing technologies and fundamentals of data science and applied analytics <li> <li> Mix of right brain left brain analytical and creative thinking <li> <li> Collaborative leadership style and use of agile methodology and tools <li> <li> Strong project management time management prioritization and organizational skills <li> <li> Able to make rapid decisions and assert proposals based on datadriven insights <li> <li> Strong executive presentation and stakeholder management skills <li> <li> High effectiveness working cross functionally to drive plans through to execution <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <br> <b datastringifytype=bold> <b> <br> <span style=colorffffff> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>
Senior Brand & Content Strategist
Company: IBM
Location: RO Bucharest
Posted Feb 14, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <br> IBMs purpose is to be the catalyst that makes the world work better As a Senior Brand amp Content Strategist you will play a vital role in bringing that purpose to life for our clients and partners in helping to better understand them so we can better position how what we do and how we can help them solve their biggest challenges <p> <p> The world doesnt need more brands or content it needs distinctive brands and more engaging content At IBM we create stories and experiences that matter to our audiences move them to act and cut through the noise in the market We believe that thoughtful provocative content is one of the best ways to build relationships at scale with narratives that are creatively told uniquely delivered and more than anything useful to our audiences <p> <p> IBM is looking for a Senior Brand amp Content Strategist a collaborator ready to set the strategy and lead the execution of our most powerful innovative and effective creative work yet <p> <p> In this role you will <p> <ul> <li> Apply deep curiosity and understanding of the market target audiences and IBMs offerings to develop compelling messaging and content strategies that deliver the right content at the right time to the right audiences and drive the right outcomes <li> <li> Identify and define the intersections and relationships of key audience needs with industry priorities and strategic partner relationships to craft relevant and differentiated journeys and experiences for our clients and prospects <li> <li> Effectively collaborate and communicate with critical stakeholders inspiring confidence in your recommended courses of action for our brand and our business <li> <li> Partner closely with internal and external agency partners to inspire lead and coach teams to do their best creative work for IBM <li> <li> Advocate for bold differentiated strategies and plans that inspire audiences to take a new course of action <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> 8+ years of experience in a marketing brand andor content strategy role with progressive levels of seniority and responsibility Strong critical thinking skills to build consensus around a new course of action <li> <li> Leadership of brand amp content projects involving a variety of stakeholders and disciplines <li> <li> Proven experience fostering trusted and influential relationships with internal and external partners to ensure application of insights to maximize brand and content engagement <li> <li> Experience building relationships with executives and stakeholders both internally and externally executives clients agencies business partners <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Experience working in a global team ideally with responsibilities across multiple geographies <li> <li> Growth mindset with an appetite to experiment and fail fast in the spirit of ongoing learning and improvement <li> <li> A portfolio that demonstrates a depth and breadth of brand messaging andor content strategy and development <li> <li> Personal eminence in Brand amp Content strategy <li> <ul> <p> <span style=colorffffff> <span style=fontsize110pt> <span style=fontfamilyCalibri> IBMDCB MCCJBID <span> <span> <span> <p><div>
Ecosystem Solutions Manager - Sell
Company: IBM
Location: RO Bucharest
Posted Feb 19, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <div class=compositetextarealine datav3fec1da2=> <div class=compositetextarealinepart textalignreset datav3fec1da2= id=multilinecomplinepartdiv0> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Your Role and Responsibilities <span> <div> <ul> <li class=compositetextarealinepart textalignreset datav3fec1da2=> Has experience working in product marketing ecosystem or product management roles <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Brings a strong understanding of the ecosystem to the marketing and product teams helping reinforce an ecosystem mindset <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Is passionate about technology and what it can do eager to help others benefit from whats possible <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Has experience working on a complex team working alongside product marketing and offering teams to shape the technology roadmap and ensure a partnerfocused approach <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Aggressively grows the technology revenue through the ecosystem globally <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Surfaces new growth opportunities to the IBM Product Marketing community to optimize core marketing activities ie joint offerings 3rd party marketplaces etc <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Manages global growth scaling whats working doubling down where growth exists and experimenting with new concepts where growth is slow <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Drives feature advocacy through the product marketing and management teams <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Collaborates with the product marketing and content teams to build compelling positioning and tools to aid partners in consuming and marketing the technologies <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Works as part of an agile squad to rapidly improve the partner experience constantly piloting and globally scaling new ways to engage <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> This is a Hybrid role attendance to the office is currently required only 3 times per week <span> <span> <li> <ul> <div class=compositetextarealinepart textalignreset> <span style=colorffffff> <b datastringifytype=bold> MCCJBID <b> <br> BCRMCC23 <br> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> MCCPRODMKT <span> <span> <span> <span> <div> <div> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <div class=compositetextarealine datav3fec1da2=> <div class=compositetextarealinepart textalignreset datav3fec1da2= id=multilinecomplinepartdiv0> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Required Professional and Technical Expertise <span> <div> <ul> <li class=compositetextarealinepart textalignreset datav3fec1da2=> Partner marketing experience in a B2B environment having firsthand experience and a track record of successfully developing marketing strategy and programs <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Experimentative working quickly to pilot succeedfail fast and scale what works <span> <li> <li class=compositetextarealinepart textalignreset datav3fec1da2=> <span class=partgeneral textalignreset datav3fec1da2= dir=auto> Highly collaborative able to represent ecosystem in meetings and discussions building effective teaming relationships within ecosystem marketing and with other marketing and business areas <span> <li> <ul> <div> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <div class=compositetextarealine datav3fec1da2=> <div class=compositetextarealinepart textalignreset datav3fec1da2= id=multilinecomplinepartdiv0> <span style=colorffffff> <span class=partgeneral textalignreset datav3fec1da2= dir=auto id=multilinecomplinepart0> <span> LIHybrid <span> <div> <div><div>
Senior Field MCC Professional – Field Insights
Company: IBM
Location: RO Bucharest
Posted Feb 14, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> IBM Field Marketing amp Communications Field MampC represents IBM in the market They work with our global clients partners and the media as well as engaging with sellers and the local level The Field Activation Unit within Field MampC supports the Field MampC community to successfully plan and execute to achieve their objectives As part of Field Activation Field Insights provide datadriven market context to inform decision making across Field Marketing and Communication <p> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <br> In this role you will support our Field MampC teams in our Geographies with annual and quarterly planning by providing relevant market context that needs to be considered as part of the planning process this includes assessment of impact of the macro environment technology market and competition that could impact IBM positioning and marketing execution You will embed local relevant market knowldge into key initiatives to ensure local relevant plans The role requires leadership communication consultative and research skills to assess needs review and analyze data and engage with stakeholders to create awareness and drive action <p> <p> Responsibilities include <p> <ul> <li> Develop a Geo and market specific view related to Buyer needs competitive dynamics opportunities and threats arising from the external environment <li> <li> Leveraging analysts data understand and represent IBMs position and performance relative to the market and other vendors <li> <li> Visualise the views that will enable teams to engage and drive actions <li> <li> Develop a biannual market view to support the Campaign planning process <li> <li> Engage with Geo MampC leadership on a regular basis to determine workstreams to embed external market context where needed <li> <li> Drive initiatives to automate access to relevant data and insights and develop and execute a communication plan to enable teams with access to relevant data and insights <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times peer week <br> <span style=colorffffff> <b datastringifytype=bold> MCCJBID <b> <br> MCCPRODMKT <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> 5+ Years experience in Market Research Primary Research and Marketing strategy and planning <li> <li> Data analysis <li> <li> Project Management <li> <li> Experience in working in B2B Technology environment <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Strong critical thinking skills <li> <li> Excellent verbal and written communication skills and demonstrated listening skills <li> <li> Strong ability to scope and deliver an analytical project <li> <ul> <p> <span style=colorffffff> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>
Brand & Content Strategist
Company: IBM
Location: RO Bucharest
Posted Feb 14, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <p> People are bombarded and disrupted by thousands of messages a day The world doesnt need more content it needs better content At IBM we create stories and content experiences that matter to our audiences move them to act and cut through the noise in the market We believe that content is the best way to build relationships at scale and that stories must be creatively told uniquely delivered and useful <p> <p> IBM is looking for a Brand and Content Strategist to support the planning creation and execution of assigned deliverables defined by the Brand amp Content Strategy team with a focus on content performance measurement <p> <p> In this role you will <p> <ul> <li> Collaborate with the team to support performance analysis of integrated brandtodemand messaging and content plans that deliver the right content at the right time to the right audiences and drive the right outcomes <li> <li> Analyze data visualize findings and communicate insights and recommendations to push strategists to embrace datadriven approaches to content strategy and improve content performance <li> <li> Create and deliver regular reports on content performance in visual forms such as graphs charts and dashboards to the team and beyond including high levels of leadership <li> <li> Apply deep curiosity to build an understanding of the market target audiences and IBMs offerings to help inform content performance recommendations <li> <li> Work across different marketing disciplines in IBM from Product Marketing and Communications to Client Stories Field Marketing Events Social Ecosystem and Industryto design and execute content plans <li> <li> Analyze performance metrics and make datadriven recommendations to build the IBM brand from awareness to demand and develop optimization plans <li> <li> Work closely with internal and external agency partners on development and execution of specific elements of the content strategy write creative and tactical briefs to prompt work collaborate on asset creation and help inform teams to do their best creative work for IBM <li> <li> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> This is a Hybrid role attendance to the office is currently required only 3 times per week <span> <span> <li> <ul> <p> <span style=colorffffff> <b> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> MCCJBID <span> <span> <span> <b> <br> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> MCCPRODMKT <br> BCRMCC23 <span> <span> <span> <span> <p> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Experience in a content role with progressive levels of seniority and responsibility <li> <li> Solid understanding of optimal multichannel approach along the entire customer journey including but not limited to social digital media and content <li> <li> Knowledge of media planning distribution measurement optimization and syndication <li> <li> Strategic planning and presentation excellent written and verbal communications <li> <li> Analytical mindset to identify opportunities test potential solutions and synthesize insights into recommendations for messaging brand and content strategy <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Openminded and constant learner consistently expanding knowledge to gain new skills apply new methodologies and develop expertise <li> <li> Active listener able to effectively absorb and apply professional knowledge to tasks quickly <li> <li> Responsible team player demonstrating ownership and accountability <li> <ul> <p> <span style=colorffffff> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> LIHybrid <span> <span> <span> <p><div>
Social Media Analyst
Company: IBM
Location: RO Bucharest
Posted Feb 13, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <br> We seek a social and earned media metrics and intelligence analyst to join the Social Media + Influence team in Marketing and Communications The successful candidate is metricsdriven and has a foundational understanding of social media metrics and intelligence and the importance it has in driving reach engagement and demand with key audiences <p> <ul> <li> Define key performance indicators and implement measurement and reporting to gauge the success of social media ongoing as well as big market moments <li> <li> Ensure insights are actionable and help teams drive social media outcomes <li> <li> Design reporting and analytical models and data visualizations that provide the ability to measure and optimize IBMs social content strategy <li> <li> Automate data cleaning transformation categorization and aggregation processes to improve team efficiencies and create additional bandwidth for team members <li> <li> Build Boolean or Python queries and API Connections that monitor social conversations on key topics <li> <li> Ongoing social listening to advance the mission and reputation of IBM including market and competitive research crisis monitoring and ad hoc insights reporting <li> <li> Monitor external IBM conversation and identify potential crises on social media work with the appropriate teams to provide datadriven recommendations to protect IBMs reputation <li> <li> Enable social media professionals on social listening tools to foster realtime metrics analysis outside of scheduled and recurring wrap reporting workstreams <li> <li> Work with vendors that supply reporting analytics and intelligence services including internal intelligence MCC partners such as MDampI <li> <ul> <p> We offer a dynamic blend of personal flexibility and a thriving inoffice environment This role requires three days of inoffice presence per week with two days for remote work <p> <p> <span style=colorffffff> BCRMCC23 <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> 57 years of experience in social analytics data science or similar data analysis field <li> <li> Experience using data analytics and listening tools including Google Analytics Knime SPSS Modeler Tableau Meltwater Brandwatch etc <li> <li> Demonstrated ability to build reporting dashboards that take inputs from several data sources <li> <li> Ability to analyze and apply datadriven approaches to improve performance over time <li> <li> Ability to explain your recommendations with confidence using data to support your POV <li> <li> Experience working in large highly matrixed organizations <li> <li> An intensely collaborative style IBM is a highly matrixed organization and the person who is successful in this role will thrive in a we not an I environment <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Large public company or agency experience supporting large public company clients preferred <li> <li> Experience working with highly matrixed organizations <li> <li> Experience working with social media analytics tools <li> <ul> <p> <span style=colorffffff> <span style=fontsize110pt> <span style=fontfamilyCalibri> IBMDCB MCCJBID <span> <span> <span> <p><div>
Product Marketing Manager, IBM Consulting
Company: IBM
Location: RO Bucharest
Posted Feb 19, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> We are currently seeking an experienced and passionate Product Marketing Manager to join our team In this role you will work closely with our consulting team marketing discipline focals clients and partners to develop and execute comprehensive multichannel marketing programs that drive the success of our products and services in our target client accounts <p> The Product Marketing Manager role works to establish and highlights how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners <p> <p> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <ul> <li> Participate in interlocks with Consulting leaders assessing the readiness timing and roll out of market entry points within our consulting portfolios <li> <li> Support execution of the gotomarket strategy for different clevel buyer groups across both enterprise and industry domains combining the strength of watsonx with consulting + our ecosystem <li> <li> Support the creation of compelling full funnel marketing content and sales collateral including thought leadership content videos sales materials webinars blog posts presentations customer case studies demos and more <li> <li> Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up <li> <li> Monitor analyze and report on marketing performance and adjust strategies as needed <li> <li> Communicate project manage and collaborate across your crossfunctional marketing peers aligning to sprint planning <li> <li> Stay current on industry trends market conditions and competitor activities applying insights to inform marketing strategies <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times peer week <p> <p> <span style=colorffffff> EMAIWD24 <span> <p> <p> <span style=colorffffff> BCRMCC23 <span> <p> <p> <span style=colorffffff> IBMDCB MCCJBID <span> <p> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Bachelors degree in marketing Business Communications or a related field <li> <li> 3+ years of experience in product marketing preferably in a B2B environment <li> <li> Proven track record of developing and executing successful product marketing plans <li> <li> Strong communication and writing with the ability to distill complex ideas into clear and compelling messaging <li> <li> Strong analytical and problemsolving skills with the ability to draw insights from data and apply them to marketing strategies <li> <li> Familiarity with marketing tools and platforms such as marketing automation CRM and analytics software <li> <ul> <p> If you are a skilled Product Marketing Lead with a passion for driving product success we encourage you to apply Please submit your resume and cover letter detailing your relevant experience and explaining why you would be a great fit for our team We look forward to reviewing your application <p> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <br> If you are a skilled Product Marketing Lead with a passion for driving product success we encourage you to apply Please submit your resume and cover letter detailing your relevant experience and explaining why you would be a great fit for our team We look forward to reviewing your application <p><div>
External Relations
Company: IBM
Location: RO Bucharest
Posted Feb 16, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> External Relations professionals promote protect and enhance IBMs reputation by proactively creating compelling messaging and differentiated positioning with key external stakeholders including media IT analysts investors policymakersinfluencers and clientsprospects They collaborate with other IBM organizations to articulate and effectively communicate IBMs value proposition They also develop communications plans strategies and messaging that help the companys mission and help arm the sales and business partner organizations with messages and success stories that promote and differentiate IBMs reputational attributes including performance innovation citizenship leadership workplace productsservices and governance External Relations Professionals use insights and data on what their audiences think feel and say about IBM to positively influence IBMs reputation consideration and relevancy Guides Functional Objectives or Technologies <p> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <p> Environment <p> <ul> <li> Professional knowledge related to incumbents functionbusiness unit and its processes <li> <ul> <p> CommunicationNegotiation <p> <ul> <li> Advises other professionals <li> <li> Effectively utilize group dynamics Negotiates to define approaches and goals <li> <ul> <p> Problem Solving <p> <ul> <li> Recognizes complex problems related to functional objectives <li> <li> Applies creativity and judgment to developmental work on different projects within the business environment <li> <li> Analyzes situations and implement solutions or develop new system elements procedures or processes <li> <ul> <p> ContributionLeadership <p> <ul> <li> Provides ongoing technicaloperational guidance to lead professional work teams conducts special projects or manages departments national or international <li> <li> Understands department functional mission and vision <li> <li> Utilizes expertise to directly influence people outside department or function <li> <li> Sometimes no precedent exists <li> <li> Defines and decides objectives within specified business concept or project and may have responsibility for tools and assigned resources <li> <ul> <p> Impact on BusinessScope <p> <ul> <li> Accountable for department results and for activities andor projects involving multifunctional teams <li> <li> Activities are subject to business measurements impact customer satisfaction and impact project costs or expenses <li> <li> Regularly participates in overall functional program planning <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times peer week <p> <p> <span style=colorffffff> <b datastringifytype=bold> MCCJBID <b> <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Generalists possess a wide variety of knowledge across their given Job Role <li> <li> Instead of developing deep expertise in one specialty these individuals have a holistic working knowledge of their role and its context within their organization <li> <li> Generalists understand all of the functional elements of their job role and act as connection points between different groups <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> String and effective communication skills <li> <li> Strong writing skills <li> <li> Ability to work with executives <li> <li> Ability to collaborate effectively across many teams <li> <ul> <p> <span style=colorffffff> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>
Brand & Content Strategist
Company: IBM
Location: RO Bucharest
Posted Feb 14, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing You will grow your knowledge of cuttingedge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career In addition to a competitive package IBM offers a collaborative and growthoriented work environment and global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <p> People are bombarded and disrupted by thousands of messages a day The world doesnt need more content it needs better content At IBM we create stories and content experiences that matter to our audiences move them to act and cut through the noise in the market We believe that content is the best way to build relationships at scale and that stories must be creatively told uniquely delivered and useful <p> <p> IBM is looking for a Brand and Content Strategist to support the planning creation and execution of assigned deliverables defined by the Brand amp Content Strategy team with a focus on content performance measurement <p> <p> In this role you will <p> <ul> <li> Collaborate with the team to support performance analysis of integrated brandtodemand messaging and content plans that deliver the right content at the right time to the right audiences and drive the right outcomes <li> <li> Analyze data visualize findings and communicate insights and recommendations to push strategists to embrace datadriven approaches to content strategy and improve content performance <li> <li> Create and deliver regular reports on content performance in visual forms such as graphs charts and dashboards to the team and beyond including high levels of leadership <li> <li> Apply deep curiosity to build an understanding of the market target audiences and IBMs offerings to help inform content performance recommendations <li> <li> Work across different marketing disciplines in IBM from Product Marketing and Communications to Client Stories Field Marketing Events Social Ecosystem and Industryto design and execute content plans <li> <li> Analyze performance metrics and make datadriven recommendations to build the IBM brand from awareness to demand and develop optimization plans <li> <li> Work closely with internal and external agency partners on development and execution of specific elements of the content strategy write creative and tactical briefs to prompt work collaborate on asset creation and help inform teams to do their best creative work for IBM <li> <li> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> This is a Hybrid role attendance to the office is currently required only 3 times per week <span> <span> <li> <ul> <p> <span style=colorffffff> <b> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> MCCJBID <span> <span> <b> <br> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> MCCPRODMKT <span> <span> <span> <span> <p> <div class=00Body style=marginleft8px> <span style=colorffffff> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> BCRMCC23 <span> <span> <span> <div> <p> <span style=colorffffff> IBMDCB MCCJBID <span> <p> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Experience in a content role with progressive levels of seniority and responsibility <li> <li> Solid understanding of optimal multichannel approach along the entire customer journey including but not limited to social digital media and content <li> <li> Knowledge of media planning distribution measurement optimization and syndication <li> <li> Strategic planning and presentation excellent written and verbal communications <li> <li> Analytical mindset to identify opportunities test potential solutions and synthesize insights into recommendations for messaging brand and content strategy <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> Openminded and constant learner consistently expanding knowledge to gain new skills apply new methodologies and develop expertise <li> <li> Active listener able to effectively absorb and apply professional knowledge to tasks quickly <li> <li> Responsible team player demonstrating ownership and accountability <li> <ul> <p> <span style=colorffffff> <span style=fontsize110pt> <span style=lineheight110> <span ibm= plex= sanssansserif= style=fontfamily> LIHybrid <span> <span> <span> <span> <p><div>
Brand & Content Strategist
Company: IBM
Location: RO Bucharest
Posted Feb 10, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To think along with clients and sell To make markets To invent To collaborate Not just to do something better but to attempt things youve never thought possible Are you ready to lead in this new era of technology and solve some of the worlds most challenging problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic <br> company known as a pioneer in computing You will grow your knowledge of cuttingedge <br> software such as generative Al or hybrid cloud while working with teams across the globe <br> and driving outcomes that shape the future of IBM and your own career In addition to a <br> competitive package IBM offers a collaborative and growthoriented work environment and <br> global responsibilities <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <p> At IBM we believe technology shapes the world and we are a catalyst for that innovation and <br> creativity We are on the forefront of groundbreaking change improving businesses society <br> and the human condition As a leader in Hybrid Cloud and AI we are leading the charge in a <br> worldwide digital transformation <br> Our Marketing Communications amp Corporate Social Responsibility MCC team tells this story <br> and is responsible for positioning IBM in the market We define and optimize IBMs brand <br> capture the markets attention and articulate our point of view for clients partners the media <br> and even other IBMers As part of our team youll be surrounded by bright minds and keen <br> collaborators always willing to help and be helped as you apply passion to work that will <br> compel our audience to choose IBMs products and services <br> When you join IBM you join a culture of openness collaboration and trust You join a team of <br> IBMers who are helping technology support a positive global transformation So join us and <br> experience a place where you can cocreate your learning and opportunities A place where <br> teamwork and unique ideas are treasured A place where you can bring innovation to life <br> YOUR ROLE amp RESPONSIBILITIES <p> <p> The Brand amp Content Strategy team articulates the unique value that IBM brings to customersand applies deep knowledge of our target audiences to define and map the best ways to engage themin the right place at the right time with value provided at every interaction <p> <p> We inspire the most powerful innovative and effective creative work that advances and supports our brand all the way through demand generation People are bombarded and disrupted by thousands of messages a day The world doesnt need more content it needs better content At IBM we create stories and content experiences that matter to our audiences move them to act and cut through the noise in the market We believe that content is the best way to build relationships at scale and that stories must be creatively told uniquely delivered and useful IBM is looking for a Brand and Content Strategist to help build brand relevance consideration and demand through brand and content strategies that engage inspire and progress clients partners and prospects to choose IBM In this role you will <p> <ul> <li> <p> Collaborate with the team to support development of integrated brandtodemand messaging and content plans that deliver the right content at the right time to the right audiences and drive the right outcomes <p> <li> <li> <p> Apply deep curiosity to build an understanding of the market target audiences and IBMs offerings to help create the most compelling messaging and content <p> <li> <li> <p> Work across different marketing disciplines in IBM from Product Marketing and Communications to Client Stories Field Marketing Events Social Ecosystem and Industry to design and execute content plans <p> <li> <li> <p> Analyze performance metrics and make datadriven recommendations to build the IBM brand from awareness to demand and develop optimization plans <p> <li> <li> <p> Work closely with internal and external agency partners on development and execution of specific elements of the content strategy write creative and tactical briefs to prompt work collaborate on asset creation and help inform teams to do their best creative work for IBM <p> <li> <li> <p> We offer a dynamic blend of personal flexibility and a thriving inoffice environment <p> <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times peer week <p> <p> <span style=colorffffff> MCCJBID <span> <p> <p> <span style=colorffffff> BCRMCC23 <span> <p> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> <p> Experience in a content role with progressive levels of seniority and responsibility <p> <li> <li> <p> Solid understanding of optimal multichannel approach along the entire customer <p> <li> <li> <p> journey including but not limited to social digital media and content <p> <li> <li> <p> Knowledge of media planning distribution measurement optimization and syndication <p> <li> <li> <p> Strategic planning and presentation excellent written and verbal communications <p> <li> <li> <p> Analytical mindset to identify opportunities test potential solutions and synthesize insights into recommendations for messaging brand and content strategy <p> <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> <p> Openminded and constant learner consistently expanding knowledge to gain new skills apply new methodologies and develop expertise <p> <li> <li> <p> Active listener able to effectively absorb and apply professional knowledge to tasks quickly <p> <li> <li> <p> Responsible team player demonstrating ownership and accountability <p> <p> <b datastringifytype=bold> <span style=colorffffff> LIHybrid <span> <b> <p> <li> <ul><div>
Demand Automation SME
Company: IBM
Location: RO Bucharest
Posted Feb 08, 2024
IBM is offering a career opportunity in Bucharest for a Demand Automation SME to develop and implement a marketing automation plan using the Adobe platform, particularly Marketo. The role involves collaborating with cross-functional teams, creating strategic plans, managing campaigns, and ensuring alignment with business goals. The ideal candidate should have a bachelor's degree in marketing or a related field, 5+ years of marketing experience, and expertise in marketing channels, tools, and best practices. Strong analytical skills, excellent communication, and problem-solving abilities are also required.
Product Marketer - IBM Consulting
Company: IBM
Location: RO Bucharest
Posted Feb 12, 2024
<div class=jddescription datafield=description> <span class=showjobdescr style=fontweight bold> Introduction <span> <span class=showjobdescr> <span> <br> At IBM work is more than a job its a calling To build To design To code To consult To <br> think along with clients and sell To make markets To invent To collaborate Not just to do <br> something better but to attempt things youve never thought possible Are you ready to <br> lead in this new era of technology and solve some of the worlds most challenging <br> problems If so lets talk <p> When you join the IBM team in Bucharest you will accelerate your career at an iconic <br> company known as a pioneer in computing You will grow your knowledge of cuttingedge <br> software such as generative Al or hybrid cloud while working with teams across the globe <br> and driving outcomes that shape the future of IBM and your own career In addition to a <br> competitive package IBM offers a collaborative and growthoriented work environment and <br> global responsibilities <p> <p> We are currently seeking an experienced and passionate Product Marketing Manager to join our team In this role you will work closely with our consulting team marketing discipline focals clients and partners to develop and execute comprehensive multichannel marketing programs that drive the success of our products and services in our target client accounts <p> <p> The Product Marketing Manager role works to establish and highlights how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Your Role and Responsibilities <span> <span class=showjobdescr> <span> <p> <ul> <li> <p> Participate in interlocks with Consulting leaders assessing the readiness timing and roll out of market entry points within our consulting portfolios <p> <li> <li> <p> Support execution of the gotomarket strategy for different clevel buyer groups across both enterprise and industry domains combining the strength of WatsonX with consulting + our ecosystem <p> <li> <li> <p> Support the creation of compelling full funnel marketing content and sales collateral including thought leadership content videos sales materials webinars blog posts presentations customer case studies demos and more <p> <li> <li> <p> Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up <p> <li> <li> <p> Monitor analyze and report on marketing performance and adjust strategies as needed <p> <li> <li> <p> Communicate project manage and collaborate across your crossfunctional marketing peers aligning to sprint planning <p> <li> <li> <p> Stay current on industry trends market conditions and competitor activities applying insights to inform marketing strategies <p> <li> <ul> <p> This is a Hybrid role attendance to the office will be required only 3 times peer week <p> <p> <span style=colorffffff> MCCJBID <br> BCRMCC23 <span> <br> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Required Technical and Professional Expertise <span> <span class=showjobdescr> <span> <p> <ul> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> 3+ years of experience in product marketing preferably in a B2B environment <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Proven track record of developing and executing successful product marketing plans <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Strong communication and writing with the ability to distill complex ideas into clear and compelling messaging <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Strong analytical and problemsolving skills with the ability to draw insights from data and apply them to marketing strategies <span> <span> <p> <li> <li> <p> <span style=fontsize12pt> <span style=fontfamilyCalibrisansserif> Familiarity with marketing tools and platforms such as marketing automation CRM and analytics software <span> <span> <p> <li> <ul> <p> <span class=showjobdescr style=fontweight bold> <span> <br> <span class=showjobdescr style=fontweight bold> Preferred Technical and Professional Expertise <span> <span class=showjobdescr> <span> <br> <span style=colorffffff> MCCJBID <br> <b datastringifytype=bold> LIHybrid <b> <span> <p><div>